Marissa Louie is the CEO & Chief Designer of Animoodles. She was invited by California College of the Arts to give a guest talk about the role design plays in Animoodles - award winning magnetic plush. Here, she shares 10 key ways in which design has impacted her career and the success of Animoodles. For more information about Animoodles, visit http://theanimoodles.com

1. THE IMPACT OF DESIGN ON

2. 3 topics we’ll cover today:
I/ Career Evolution
II/ Design Process
III/ Key Takeaways

3. I/ Career Evolution

4. An extension of
personal identity
1

6. Before Apple and Yahoo, my
beloved plush friends starred in
my playtime stories.

7. II/ Design Process

9. A foundation
2

17. Package dieline design and assembly

23. A communication tool
3

24. Design communicates:
company values, brand, story,
product experience

25. A change agent
4

26. Animoodles introduce kids to
diversity, confidence, and
creativity

27. We help save wildlife and
endangered species

28. Focal point for building
a team
5

30. Diversity by design:
50%+ women
50%+ POC executives

31. III/ Key Takeaways

32. A gateway to learning
everything else
6

33. UI/UX, Plush, Character, Graphic, Illustration,
Packaging, Industrial:
It’s all PRODUCT DESIGN

34. + NON-Designing:
Team Management + Recruiting
Sales + Distribution
Manufacturing + Warehousing
Product Management
Prototype Development & Materials Sourcing
Play Testing
eCommerce Website + Engineering
Marketing + Branding + PR

35. 7
The reason your work
stands out

37. 8
The essential skill to build a
company around

39. 9
An empathetic bridge to your
customers and team

41. The key to a happier world
10

44. Contact
Marissa Louie
CEO & Chief Designer, Portola Plush Co.
Portola Valley, California
Email: marissa@portolaplush.com
Mobile: +1 (408) 718-1396
Website: theanimoodles.com