Jory Barrad Resume

1. Jory A. Barrad
604 W. Brookhaven Road Cell: 610-529-3344
Wallingford, PA 19086 Home: 610-499-9004
joryab@msn.com ▪ www.linkedin.com/in/jorybarrad ▪ www.visualCV.com/joryab
Increasing Sales; Reducing Costs; Improving Operations
Business Development, Marketing, and Operations Professional: Delivering Entrepreneurial Perspective
Business Development ▪ Relationship / Key Account Management ▪ Social Media Marketing ▪ Merchandising
Product Design & Development ▪ International Sourcing, Logistics, Negotiations ▪ OEM Program Management
QUALIFICATIONS
Business Development and Marketing: Expert in launching, selling and managing new lines & brands of products &
services requiring solutions-sales, strategic planning, marketing plans, website development, web & social media
marketing, traditional marketing, PR, trade shows, management of patents, trademarks and licensing agreements.
Key Account Management: Extensive experience developing and managing successful & profitable relationships
with, and selling to Fortune 500 clients including Target Stores, Staples, Office Depot, QVC; win and manage new
client relationships in the SMB space; creation & management of custom and private label (OEM) programs.
Product Development / OEM Program Management: Full lifecycle product management, design, R&D, concept-to-
market; patents, trademarks, complex project management, managing cross-functional teams, budgets and timelines.
International Operations, Sourcing, Purchasing, and Supply Chain &Logistics: Global supply chain,
manufacturing, transportation, import, customs, tariffs, compliance, warehousing, distribution and fulfillment
ACCOMPLISHMENTS
Fox Run Brands: Managed QVC programs; reduced major supply cost print by 17%; introduced management controls
Expert Solutions, Inc.: Increased customer base by 12%; envisioned and delivered marketing plan for a new B2C division
Masters Group International: Developed and sold “M” Fashion Product to Staples Stores totaling $313K in first order
sales while also conducting all corporate and brand marketing functions
Computer Expressions Inc.: Increased sales to Target Stores by 90% over two years, plus became “Top Performing
Vendor”, hired, trained and managed all product designers, purchasing, QA and marketing staff
New View Gifts and Accessories: Created and implemented new product development tracking and management
system, managed sourcing process and strategy for new products for big box retail clients
Quadriga Art, Ltd.: Recovered $210K; managed direct mail and customer relations departments, hired & trained staff
Hen-Feathers Corp.: Reduced in-bound (ocean) transportation costs by 30% through supplier negotiation & management
The Franklin Mint: Merged two businesses and launched a sister facility in Taiwan with zero down-time and sales
growth of 8%, conducted and managed global product sourcing and QA processes
Teleflora Inc.: Streamlined operations, reduced delivery time with new MRP system, and opening of a second DC

2. Jory A. Barrad 610-529-3344 joryab@msn.com page 2
PROFESSIONAL EXPERIENCE
Independent Consultant
Jory Barrad Marketing, Product Design, and Development Services January 2009 – present
Assisting small and mid-size businesses, as well as non-profit organizations, with marketing, branding, product launch,
business development, prospecting, sales process, fundraising and event planning.
Director, Product Development & Merchandising/Licensing
Fox Run Brands (Fox Run Craftsmen) June 2010 – July 2011
Fox Run is a leader in culinary tools, bake ware, cookware & kitchen gadgets across a wide range of products and brands.
Director, Business Development & Marketing
Expert Solutions, Inc., Jan 2009-June 2009
Expert Solutions provides end-to-end business solutions, business consulting, web design, full-scope IT services, network
management, marketing services and brand/identity development to the small and mid-sized business space.
Director, Marketing/ Key Account Management/Private Label Product Management
Masters Group International Dec 2006-Oct 2008
Masters Group is an international design, wholesale and distribution company in office products, business luggage, travel
accessories, stationery products, promotional/premium products and general merchandise (Staples, Office Depot).
Director, Marketing, Product Development and Purchasing
Computer Expressions Inc. Feb 2002-Dec 2006
Computer Expressions designed, manufactured, imported and sold fashion storage products and electronic accessories to
major retailers such as Target Stores, Borders, Barnes & Noble, Ross Stores and direct mail and online retailers.
Director, Product Development/Sourcing
New View Gifts and Accessories Jan 2001-Feb 2002
Manufacturer and wholesaler of home furnishings/accessories to Bed, Bath and Beyond, Target Stores, Kohl's & Michael’s.
Director, Consumer Catalog Division, Customer Service, Print Production & Purchasing
Quadriga Art, Ltd. Jan 2000-Jan 2001
Quadriga Art creates print and products for religious retail and institutional markets and provides fund-raising services.
Director, Purchasing, Product Development and Operations
Hen-Feathers Corp. Nov 1998-Jan 2000
Hen-Feathers designs, manufactures and distributes home & garden furnishings and décor products to specialty retailers.
Director, Sourcing; Director, International Marketing/ Program Management, Sourcing& Purchasing
Manager, Scheduling, Order Entry, Cooperative Advertising
The Franklin Mint and Teleflora, Inc. (Sister Companies) May 1983-Nov 1998
The Franklin Mint is an innovator and leader in direct marketing of heirloom collectible and giftware products.
Teleflora is the international leader in floral keepsake products and flowers-by-wire.
EDUCATION
BS, Cum Laude, Liberal Studies, Minor in Business - Neumann University, Aston, PA
Undergraduate Coursework: Psychology, Sociology, Accounting, Statistics – UCLA, Los Angeles, CA
Other Professional Coursework: Seminars in Team Building & Leadership, Sales, Web Marketing, Social Media,
Fundraising, Dashboards/KPI’s, Public Speaking, Negotiations, C-TPAT, Import/Export/NAFTA Trade Regulations

3. ENDORSEMENTS (a sampling – see LinkedIn Recommendations)
“Jory’s expertise in building, managing, and growing relationships is a tremendous asset; he is an excellent
team player who uses his skills to build bridges with clients and within the company.”
CEO, Computer Software Industry
“Jory is a tireless management professional with a relentless pursuit of detail rarely found in a marketing
executive. He is creative, honest, and driven to succeed.”
Vice President, Sales & Marketing, Office Products Industry
“Having worked with Jory for five years I know firsthand he is capable, resourceful and cool under pressure. I
appreciate his ability to handle people and projects successfully. Many people talk about having a productive
work environment, but Jory is active in creating one.”
Vice President, Sales, Consumer Goods Industry
“Jory is a true Professional. A can do person. He has the ability to be strategic while at the same time drilling
down to the details, never missing a beat.”
Senior Buyer, Target Stores Corporation
“I have had the pleasure of working with Jory on both non-profit opportunities as well as for-profit, client
based projects and have been amazed by his abilities in both traditional marketing and new media. Jory is
what I would call "the bridge consultant", a complete rarity these days. You can usually find a consultant that
is strong in branding or one that is a digital marketer; rarely do you find one who is both. In order to launch a
successful marketing plan you need both. He has quite a grasp of both sides and is able to effectively
communicate to clients and team members the benefits and capabilities of both. In addition to being an
effective communicator, he also has an amazing way of pulling out the talents of others. He has a perception
about him that can bring out the best in you and spot issues in the project or team member, and come up with
a solution fast. When you meet Jory, you meet an automatic friend. He is a person that works to make the
world a better one, and leads from a position of integrity and inspiration. I feel very comfortable
recommending him to anyone who needs help with marketing campaigns.”
President/Founder, Social Media Marketing Agency
“Jory Barrad was a "go-to" guy for me and several colleagues. I respected and came to rely on his enthusiasm
for our industry and products. Jory was an enthusiastic product manager capable of looking at all aspects of
the product cycle and provided insight and solutions from A to Z. An independent thinker capable of
performing in any environment, Jory is unique in his capabilities and execution. I recommend Jory for his
insight, communication skills, work ethic, and integrity.”
Director of Product Development & Marketing, Consumer Goods Industry
“Jory is a team-player and a hard working individual who looks out for the interests of the company. He
watches the details and makes sound decisions.”
Director, Operations, Consumer Goods Industry
“Jory is a natural business talent. He motivates creative and operational teams with equal success and
produces superior results.”
Vice President, Operations, Consumer Goods Industry