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Question 1.All of the following are elements in the uncont.docx
- 1. Question 1. All of the following are elements in the uncontrollable environment faced by the international marketer EXCEPT: competition politics the level of technology promotion QUESTION 2 The international marketer's ability to assess foreign cultures in an objective, unbiased manner is often inhibited by unconscious reliance upon his or her: ethnocentric education self-reference criterion repetitive action syndrome cross-cultural criterion QUESTION 3 RsQ_003The U.S. Senate passed legislation with regard to countries which systematically undervalue their
- 2. currency, making their exports to the US less expensive. Thus, the U.S. would place a tariff on imports from such countries to offset this impact. This would best be referred to as a: tariff surcharge countervailing duty quota voluntary import restraint QUESTION 4 RsQ_004Of the answers provided below, which of the following is the MOST fully integrated form of regional economic integration (preferential trade agreement or multinational market group)? a regional cooperation agreement a common market a customs union
- 3. a free trade area 1 points QUESTION 5 RsQ_005According to lecture, a nation's art, folklore, music, drama and dance which impact the standards of beauty in a society are part of which of the following elements of its culture? manners and customs linguistics social institutions aesthetics 1 points QUESTION 6 RsQ_006The Aspic Company has begun to provide executive training programs in the interpretation of expressions and body language. The firm is hoping to improve its performance in:
- 4. low context cultures high context cultures average context cultures formalized cultures 1 points QUESTION 7 RsQ_007According to lecture, small payments that are merely intended to facilitate or expedite the normal, lawful performance of a duty regularly performed by a foreign official is BEST described as: extortion an agent's fee lubrication/grease payments
- 5. subornation 1 points QUESTION 8 RsQ_008Back translation: constitutes the process of translating a foreign language version to the original language by a different person than the one who made the first translation. constitutes the process of translating the American version into another language scientifically Refers to translation of business messages by unauthorized personnel Refers to translation of business documents by authorized personnel 1 points QUESTION 9 RsQ_009Political risk assessment is crucial to firms
- 6. operating abroad because political changes could: threaten the investment and legal environment within the country place the foreign investor in a position for confiscation, expropriation, or costly renegotiations adversely affect consumer trends and distribution channels all of the above 1 points QUESTION 10 RsQ_010A company with a/n _____________ views the entire world as a potential market and strives to develop integrated world market strategies. ethnocentric
- 7. polycentric regiocentric geocentric 1 points QUESTION 11 RsQ_011Which of the following differentiates domestic marketing from international marketing? There are different marketing strategies available. Interactions among external environments are possible. Domestic marketing is more complicated. Environmental scanning is much more difficult in the domestic market.
- 8. 1 points QUESTION 12 RsQ_012Russia is a country with a high power distance score. According to Hofstede this means that in Russia: people tend to believe it is natural that people are unequal in status. people tend to believe it is not natural that people are unequal in status. people tend not to seek power none of the above 1 points QUESTION 13 RsQ_013England, the US, and Canada operate under: common law
- 9. socialist law civil law Islamic law 1 points QUESTION 14 RsQ_014The Primero Corporation routinely applies interest to the credit plans it offers its customers. The firm is MOST likely to have its practices questioned in countries that operate under: civil law code law Islamic law socialist law
- 10. 1 points QUESTION 15 RsQ_015A global corporation is affected by the: laws of multiple nation states laws of the host countries laws of its home country all of the above 1 points QUESTION 16 RsQ_016Which of the following statements is not true when describing the role and the effect of international marketing on companies? International markets can become a source of growth. International markets can become a source of profit.
- 11. International markets can produce a quality of life that would not have existed. International markets can simplify the process and eliminate complex business decisions. 1 points QUESTION 17 RsQ_017Research has shown that firms of all sizes and in all industries that engaged in international marketing: down-sized their operations after five years of operation. outperformed their strictly domestic counterparts. had smaller workforces. created institutional transactions commensurate with national population statistics.
- 12. 1 points QUESTION 18 RsQ_018Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that: parents of children in domestic families watch too much television. the influence of music on the masses dictates morals for a new generation. incomplete research affects the learning curve. international customers are just like the ones the firm deals with at home. 1 points QUESTION 19 RsQ_019Which of the following is the term used to describe the belief that one's own culture is superior to others?
- 13. Unilateral fundamentalism Ethnocentrism Passive transcendence Projected culturalism 1 points QUESTION 20 RsQ_020Which of the following statements best describes the United States law regarding bribes and corruption? Companies are protected from prosecution if bribes are part of another country's culture. Bribes are only legal by U.S. companies in Mexico, because NAFTA embraces Mexican culture and the long- standing "mordida" practices by Mexican officials.
- 14. It is a crime for any U.S. firm to bribe a foreign official for business purposes. A company can pay a bribe, but cannot receive a gift in exchange. 1 points QUESTION 21 RsQ_021Which of the following is not true? Political risks exist only in unstable political and social environments often restrict a company's freedom of decision- making may restrict a company's ability to achieve 100% ownership exist everywhere 1 points
- 15. QUESTION 22 RsQ_022Regulations designed to give local firms an advantage over foreign firms may be referred to as non-discriminatory risks non-discriminatory sanctions wealth deprivation discriminatory interference 1 points QUESTION 23 RsQ_023Which management approach to performing political risk analysis involves inspection of a host country by visiting executives or teams of executives? Quantitative analysis Delphi
- 16. Go/No Go Grand Tours 1 points QUESTION 24 RsQ_024Which of the following are recommended potential methods for hedging political risk? avoidance sharing ownership being civic minded all of the above 1 points QUESTION 25 RsQ_025The sum total of knowledge, beliefs, art,
- 17. morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called: Sociology Psychology Culture Reference groups 1 points QUESTION 26 RsQ_026Which of the following is NOT a driver of greater globalization? Management myopia Leverage
- 18. Multilateral trade agreements Converging market needs and wants 1 points QUESTION 27 RsQ_027_____________ refers to the extent to which marketing mix activities are performed in one or a few country locations. Marketing mix development Concentration of Marketing activities Coordination of marketing activities Integration of competitive moves 1 points QUESTION 28 RsQ_028In Nissan's early days of exporting to the US, the company shipped cars for the mild Japanese winters.
- 19. Executives assumed that when the weather turned cold, Americans would put a blanket over their cars just like Japanese would. This is an example of which type of management orientation? Ethnocentric Polycentric Regiocentric Geocentric 1 points QUESTION 29 RsQ_029One of the goals of globalization is to reduce costs by: charging a lot more for product sold. using a skimming technique of increasing prices for
- 20. brand name merchandise collecting unnecessary surplus and dumping it in receptive markets. reducing costs by pooling production or exploiting factor costs or capabilities 1 points QUESTION 30 RsQ_030According to Hofstede, if I strongly agree with that identity is embedded in the individual, rather than in the social system ("I" instead of "we"-based society) I would be considered to be high in Individualism low in Individualism high in Uncertainty Avoidance low in Uncertainty Avoidance
- 21. 1 points QUESTION 31 RsQ_031The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as: Value = Price/Benefits Value = Benefits/Price Value = Benefits x Price Value = Benefits - Price 1 points QUESTION 32 RsQ_032A _______ is an enduring feeling that a specific mode of conduct is personally or socially preferable to another mode of conduct. attitude
- 22. belief value sense 1 points QUESTION 33 RsQ_033When customs agents reclassify an import entering the country from a "cab and chassis" to a "finished vehicle" which carries a higher duty, this is an example of a: revenue tariff non-tariff barrier quota voluntary export restraint
- 23. 1 points QUESTION 34 RsQ_034The ________ dimension of corporate social responsibility (CSR) consists of the expectations held by the firm's external stakeholders. ideological societal operational environmental 1 points QUESTION 35 RsQ_035European consumers have faced a number of food-related incidents over the years, including an outbreak of hoof-and-mouth disease and concerns over mad cow disease. As a result, many are skeptical about GMOs (genetically-modified organisms) and the benefits of eating food products that incorporate genetically-engineered ingredients. As one French citizen noted, "We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this
- 24. situation in terms of Hofstede's cultural values framework, one might reasonably interpret this remark to indicate that France ranks relatively high in: power distance short-term orientation masculinity uncertainty avoidance 1 points QUESTION 36 RsQ_036In developing countries, globalization's opponents accuse companies of: undermining local cultures. promoting unhealthy diets and unsafe food technologies.
- 25. pursuing unsustainable consumption. all of the above 1 points QUESTION 37 RsQ_037Starbucks built on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of: Market Penetration Market Development Market Diversification Product Development 1 points
- 26. QUESTION 38 RsQ_038Foster's Brewing Group's U.S. advertising proudly trumpets the brand's national origin; print ads feature the tag line "Fosters. Australian for beer" while TV and radio spots were keyed to the theme "How to speak Australian." This is an example of: Global Consumer Culture Positioning Foreign Consumer Culture Positioning Local Consumer Culture Positioning Alien Species Culture Positioning 1 points QUESTION 39 RsQ_039When estimating potential market size (demand) for a product in a new country, one method for beginning the process is to start with a very rough base number as an estimate and systematically fine-tune that estimate by applying a string of percentages to come up with a more meaningful estimate for total market potential. This method is called a
- 27. Trade audit Cross-sectional regression analysis Analogy method Chain ratio method 1 points QUESTION 40 RsQ_040Which of the following criteria should marketers use when assessing opportunity in global target markets? Current size of the segment Anticipated growth potential Compatibility with company's overall objectives.
- 28. All of the above 1 points QUESTION 41 RsQ_041If I design a questionnaire that asks about a consumer's consumption of "soft drinks" and in one country the respondent is thinking about their consumption of carbonated beverages and in another country the respondent is thinking of any non-alcoholic beverage, this would be an example of a ____________ inequivalence. Conceptual Temporal Scalar Definitional 1 points QUESTION 42 RsQ_042According to lecture, what is the most critical step in the international marketing research process?
- 29. defining the problem choosing a unit of analysis designing the research analyzing the data 1 points QUESTION 43 RsQ_043A firm that uses a third party located in the domestic home country, such as an export management company or a domestic distributor, to export its products would be considered a/n: indirect exporter direct exporter
- 30. piggybacking exporter cooperative exporter 1 points QUESTION 44 RsQ_044Which of the following is NOT an advantage of licensing? may help create a competitor relatively low capital risk relatively low political risk can help circumvent trade barriers 1 points QUESTION 45 RsQ_045In which of the following approaches to international marketing does a firm grant a foreign-based company the right to use its intellectual property in return for
- 31. the payment of royalties, fees, or some other form of payment? exporting licensing joint ventures locating manufacturing in foreign nations 1 points QUESTION 46 RsQ_046Companies that ignore cultural needs often: lose permission to export. lose permission to import. have more lawsuits.
- 32. lose a competitive edge. 1 points QUESTION 47 RsQ_047Which of the following criteria should marketers use when assessing opportunity in global target markets? current size of the segment anticipated growth potential compatibility with company's overall objectives. all of the above 1 points QUESTION 48 RsQ_048Secondary data are often used in foreign market opportunity analysis to:
- 33. set prices for a company's specific product and brand formulate product, price, promotion, and distribution plans for the company's product compile the budget for the various elements of the marketing mix compare market trends, size, and growth for product categories 1 points QUESTION 49 RsQ_049Research that is conducted to fill a specific information need is known as: repatriation data research primary research
- 34. post introductory phase research pinnacle positioning research 1 points QUESTION 50 RsQ_050When segments are classified geographically on a single dimension such as per-capita GNP or on a set of multiple socioeconomic, political, and cultural criteria available from secondary data sources this is known as: aggregate segmentation disaggregate international consumer segmentation two-stage international segmentation none of the above.