2. Homeopathy
• Homeopathy = Homios(similar) + Pathos(suffering).
• Likes Cure Like.
• A system of alternative medicine created in 1796.
• Homeopathy uses animal, plant, mineral, and synthetic
substances in its preparations.
• It allows body to heal itself by triggering body’s
natural responses
3. WeCareHomeopathy
• WeCareHomeopathy is run by a group of experienced doctors that
have been practising homeopathy for past several years.
• When you first see a homeopath they will usually
ask you about any specific health conditions, but
also about your general wellbeing, emotional state,
lifestyle and diet.
• Based on this, the homeopath will decide on the
course of treatment, which most often takes the
form of homeopathic remedies given as a pill,
capsule or tincture.
• You can also take a look at our doctors profile
before you book an appointment
• Allergies
• Asthma
• Infertility
• Obsesity
• Skin
• Thyroid
• Hair loss
• Vitiligo
• Arthritis
TREATMENTS
4. Marketing Stratergy
• Increase market share by reducing market share of competitors.
• Increase Visibility and Awareness.
• This strategy requires extensive advertising in mainstream media,
including infomercial, 60 second commercial, cable TV, interactive
TV, direct mail, independent sales reps, POP displays, and
educational inserts/newsletters.
• Expand a growing new market for alternative health care by
positioning to lead this growing market. This strategy involves
specialty catalogues, placement on retail shelves of health food
stores, educational product inserts/newsletters, media appearances
discussing product, and independent sales reps. This strategy
addresses the 89.1 million users of alternative health care.
5. • The company will create its own "competition" by developing private labels
and/or separate companies to market to different niches.
• Keep capital outlay to a minimum by licensing/franchising
WeCareHomeopathy to a brand-name company. This strategy would add
value to the product in the form of brand name loyalty, and a strong
sales/service force already in place. The company envisions its role in this
type of strategic alliance as conducting scientific studies to increase the
credibility of itself and in developing new products. This strategy remains an
option which could preclude other strategies under mutually acceptable
terms.
6. Promotional Campaign
• WeCareHomeopathy should start a campaign on Social media’s,
where it will announce to adopt a village.
• Since they are from Karnataka, the company can choose and
provide an option of around 50 to 70 villages.
• The campaign can run for a period of 6 months, where it will
gather views and suggestions from different people on to adopt
which village.
• The most supported village by the online community can be
selected as the one & WeCareHomeopathy, can adopt the village
& provide them with basic amenities like proper sanitation,
education etc.
7. • What will work in favour of WeCareHomeopathy is they will be
getting a lot of extra attention from the people for their good
deeds.
• The following will increase hugely on different social media
platforms for WeCareHomeopathy.
• By doing a good deed they will be attracting a huge customer
base towards them, & directly or indirectly creating huge market
potential & high mouth of word advertising for themselves.
