1. MARKET - DRIVEN SOLUTIONS TO
FOOD INSECURITY: A SHARED
VALUE APPROACH
HUNGER IMPACT STRATEGY
GMA H&W BOARD COMMITTEE
AUGUST 2015

2. About the Hunger Impact Team
Our Mission:
To enhance timely, appropriate, affordable,
nutritious food to vulnerable 50+
Our Goals:
1. Improve nutritional quality, freshness and
safety of foods consumed by the 50+
vulnerable population
2. Provide for efficient distribution systems that
work to reduce cost and increase availability
and access to healthy, nutritious foods
3. Strengthen food knowledge to enhance buying
power, purchasing habits and cooking skills
that result in healthy, nutritious and age-
appropriate meals

3. Finding Solutions
AARP Foundation is working to:
1. Redefine hunger as a health issue.
2. Advocate for the investment of significant resources into
existing commercial food supply chain infrastructure in a
manner that gains efficiencies and provides improved access
and reduces costs for vulnerable groups. This can only be
achieved through scale.

4. Engaging Corporate Stakeholders
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This shared value strategy
focuses on market-driven
models that:
• Address Hunger as a
Health Issue
• Maximize value for the
50+ consumer through
the existing supply chain
Traditional
donor funding
approach

5. Moving Forward: Shared Value
5
“The solution lies in the principle of shared value, which involves creating economic value in a way
that also creates value for society by addressing its needs and challenges. Businesses must reconnect
company success with social progress. Shared value is not social responsibility, philanthropy, or even
sustainability, but a new way to achieve economic success.”
---- Porter and Kramer, 2011
We have turned the traditional business framework on its head, instead relying
on a shared value model. This has led to partnerships and new opportunities
with the corporate sector.
“To us, an opportunity is two things woven together -- the complex social issue and the way it
connects with the businesses, nonprofits, and public sector players that are trying to address it.
- FSG Consulting, 2015

6. Adding a Social Dimension to Strategy
6
Strategy is the set of choices that define a company’s distinctive approach to
competing, and the competitive advantages on which it will be based
Shared value (SV)…
• Opens up new customer needs, markets, value chain choices and ways to
overcome external constraints
• Leads to new ways of thinking about a business
• Creates value propositions, opportunities for strategic positioning and sources
of competitive advantage
• Incorporates social dimensions in the value proposition, to differentiate and
reduce cost
This social dimension can make a strategy more sustainable versus
conventional cost and quality advantages

7. • State Engagement
• Policy Messaging
• Food Rx/Medicare/Medicaid
• Farm Bill Advocacy
Execution Examples
• Food Insecurity Nutrition
Incentive (FINI)
• Top Box
• CPG/Retailer Engagement
• Private Sector Partnerships
• Hunger Summit
• Tufts University MyPlate
• Institute of Medicine Workshop
• Savvy Food Shopping
• HAHI Coalition/CDC/FDN
Research
• Communications and
Collateral Output
Systems Change
Food Supply Chain
Hunger as a Health Issue
Shared Value
adds
Revenue,
Relevance and
Reach
AARP/FDN Mission
Resources
External
Partners
Stakeholders
Internal
Assets
Food Supply Chain
Membership

8. Execution Examples: Programs and
Policy
• Food Insecurity Nutrition Incentive
(FINI): USDA awarded AARP Foundation
over $3m to help strengthen fruit and
vegetable incentives for older adults
• Top Box: Bringing to scale affordable,
healthy boxes of food targeted to low-
income consumers
• Savvy Food Shopping: Grocery stores
tours for older adults; how to shop on a
budget
• Food Rx/Medicare/Medicaid:
Partnerships with providers and hospital
systems to encourage coverage for fruit
and vegetable prescriptions that increase
health and wellness

9. Execution Examples:
Research/Thought Leadership
• Hunger Summit: Convening top
food and beverage company
leadership, June 2015
• Institute of Medicine Workshop
on Nutrition and Aging:
Sponsored by AARP Foundation,
October 2015
• Tufts University Human
Nutrition Research Center on
Aging: Updating MyPlate for Older
Adults to correspond with release of
the Dietary Guidelines
• HAHI Coalition/CDC/FDN
Research: Original research
conducted by AARP FDN, leading
govt agency and health/food sector