1. PRESENTATION ON REGIONAL
ADVERTISEMENT
PRESENTED BY : PRESENTED TO :
ASIT KUMAR NAYAK PROF. SHASHANK MEHRA
AKANSHA CHAUDHARY
JYOTNA KALRA
PRASOON MISHRA
PRADIP KUMAR SAHOO

2. WHAT IS REGIONAL ADVERTISING ?
 Regional advertising is placing ads of any
media within a specific geographic
location to influence decision in one
locality.
 In India due to language diversity
regional advertisement plays an
important role in promotion of the
product.

3. REASONS FOR USING LOCAL MEDIA
 Easy to convey the message.
 Easy to associate with the
product/Brand.
 Easy to recall .
 Cost effective.

4. THE LOCAL MEDIA MIX
 Newspapers
 Radio
 Television
 Magazines
 Direct media

5. NEWSPAPERS AS LOCAL MEDIA
 According to newspaper society India has 60,000
newspapers and 90% of them are local.
 Local papers more connected with local issues
so best medium to do advertisement.
 High local coverage and immediate [daily]
delivery of your message.
 Excellent mass media [almost everybody reads
the newspaper].
 An interactive medium [people hold it, save it,
write on it, cut coupons, etc.].

6. NEWSPAPERS AS LOCAL MEDIA
 Flexibility in production: low cost, fast
turnaround, ad shapes, size, excellent quality for
inserts.
 Special targeted sections and shopping guides.
 Available space for detailed copy
 Minimal lead times for faster turnaround
 Geographic targeting selectivity by area and zip
code zoning

7. RADIO AS LOCAL MEDIA
 Demographic target selectivity by station format.
 Immediate delivery of message and high
frequency of message can be repeated several
times per day.
 Local audience. Selectivity by format. High
availability.
 Low cost per thousand [CPM] exposures.
 Low cost production.
 Reach an exclusive and captive [mobile]
audience

8. TELEVISION AS LOCAL MEDIA
 immediate delivery of message and high
frequency of message [you can repeat several
times per day].
 Very high impact – TV is the best for stimulating
the senses.
 High mass audience coverage, high prestige.
 Independent stations
 Syndicated and locally originated
programming

9. TELEVISION AS LOCAL MEDIA
 Cable systems
 Cable networks, syndication, and locally
originated programming
 Target selectivity by cable network, by
program, by time-of-day
 In multi-system cities, geographic selectivity
may be available

10. REGIONAL MAGAZINES AS LOCAL MEDIA
 Excellent photo reproduction in full color.
 Long shelf life with high pass-along readership.
 High readership rates and reader loyalty.
 High ability to select audience.
 Advertisement in local most popular magazines
can help to reach to the audience.

11. MOST POPULAR REGIONAL MAGAZINES
 Oriya
kadambini  Valampuri
magazine telugu
magazine
 Kalka
Kannada  Eh din
magazine Punjabi
magazine

12. ADVERTISEMENTS IN LOCAL LANGUAGES

13.  Video1
 Video2