The starting point of developing an app. It is in a way mini language exchange app, which allows its users to find out where they can learn or communicate in Arabic language.

1. Bahebik app ‫أحبك‬

2. The idea
• Developing an application to promote the
beautiful Arabic culture and language
• Useful to a wide range of audience, mainly:
– Italians interested in learning Arabic
– Italian born Arabs looking to learn their mother
tongue in a school setting

3. The Application
• Bahebik is a smartphone application intended
to utilize geotagging in order to quickly and
effectively display Arabic language schools in
Milan.
• In addition to that, one can use the app to
write reviews about associated schools
• This app has the capability and functionality
to expand to cover a broader range of
locations, not just schools, but also occasions
where people can talk in Arabic

4. Concept: why Geotagging?
• The underlying concept is the use of
geotagging to facilitate the location of Arabic
language schools
• The main advantage of a geotagging
application to simple internet search: instantly
identifying whether the school location is
suitable for one’s needs

5. Cons of the app
• Difficulty expressing one time events
• Language VS. Culture
• Language VS. Religion
• After being used one time, may become
obsolete
• Some events don’t have specified place

6. Functionality

7. The importance of an interesting
layout

8. Everything depends
emotion
s
on
Make
lives
easier

9. Login
Possibilities for login:
• Google
• Facebook
• Email
• Manual
Information:
• Insert your level
• Insert manually your
home location

10. My account
Free users vs. Centers
My places
Saved places
My groups
My photos
Settings
My progress
Find my location
Event calendar
My places Saved places
My
groups
Photos
&ratings

11. My location
Comment
s
Rating
s
Groups Visitors
Magdalen
a
Araba Fenice
Map
List of nearby places
Add to My
places
Commen
t
Save place
Join Group
Comune di Milano

12. The social side of the app
The “My groups” option allows the
users to chat between each other,
but also to post ads in which they
can describe their level of Arabic
and what are they looking for.
This option is also suitable for
advanced Arabic speakers who can
post information about some Arabic-
speaking upcoming event

13. Settings
• Range km
• How many schools (3-5-
8)
• Show my profile details
• Post my activities on
facebook/twitter
• Colours
More about customizing your
app…

14. What does your phone have to say?
• Memory
• Background
• Database files
• Tags
V
S

15. App
Development
& Placement

16. Concept and idea
 What is the point of this app?
The point is to get people closer to the Arabic culture and
language, to learn to communicate with the Arab minority
and to make it easier for those who are interested in
contacting with native Arab speakers.
 Why is it important?
The number of members of the Arab communities has
increased as well as the use of the Arabic language
which is being spoken by over 475 thousand people,
13.1% in Italy especially in Lombardy, which means that
there is a great importance of people who would be able
to facilitate the communication between Italian the Arab
population.

17. Demographic Aspect

18. Users
• Potential users of this application could
be:
• All the students who are studying Arabic
in university or have Arabic friends and
are willing to take a course
• People interested in travel in an Arabic
country
• People interested to work in some Arabic
company
• Children from Arabic ancestry, who don’t
know their native language

19. A closer look…
• Italian students who study Arabic in
university
• Arabic language and culture centers
• Native Arabic professors
• Arab students
• Arabic exchange events

20. Stakeholders
Entities who benefit:
• Non-Arabic speakers in Milan
• Arabic speakers in Milan
• Arabic language schools
• Arabic culture centres
• Arabic businesses

21. Language exchange
By constant updating of exchange
events the app is always going to offer
something more and will never stop
being useful

22. Competitors
• There are many apps which help learning
the language, but not a single one of them
is about informing about the places for
learning the language in Milan.

23. Database prototype

24. Promotion
Flyer
parasitesInternational
event
partecipation
Cattolica
events
Nights
out