A Systematic Presentation on how to present an Entrepreneur study. This study is based on analysis of a small business of Block printing by Mrs. Keerti Tiwari from Agra, U.P. , India. Most of the time in management related courses, we are asked to prepare a case study on some entrepreneurs. So you need not to take Big players all the time. You can also take small, emerging entrepreneurs from your area/city and prepare a study about them. This is a very simple method of understanding and preparing am Entrepreneur study.

1. … KEERTI TIWARI
By
Anshu Jurel, Arti Swarup,
Ekta Saran, Hans Kaushik
Priyanita Bose, Shweta Sodha
And Sugandh Kohli
Entrepreneur Study

2. Mrs. Keerti Tiwari
Owner of R a n g B i t a a n
Business: B l o c k P r i n t i n g a n d P a t c h
Work
Estd. J u n e 2 0 1 3
Qualification: P GDTDP (2 01 2- 13)
(Topper)
Institute: D a y a l b a g h E d u c a t i o n a l
Institute

3. HER PURPOSE
“I primarily consider myself as an artist first
and then a business women. My motive is
to show my creativity and to promote ethnic
and traditional wear with a little mix up of
latest design patterns for girls as well as
ladies.”
- Mrs. Keeri Tiwari

4. Exceptional Results

5. BUSINESS IDEA?
Personal Interest
Image of an Artist
For promoting ethnic wearing
Making Identity
Proving the Talent

6. HOW DID SHE START?
• With only 4-5 pcs, sold to an
American lady.
• The lady was impressed by
her creativity.
• The lady further on, gave
order on bulk.
• This worked as a motivation.

7. WHAT`S UNIQUE?
• Pattern
• Color combination sense
• Design

8. PRODUCTS
– Printed Sarees
– Printed Dupattas
– Stoles
– Printed Ladies Suits (Complete)
– Bedsheet Designing/Printing
– Cushion and Curtain Printing
– Patch work

10. PROBLEMS AT INITIAL STAGE
• Financial problem
• Set up
• In getting customers

11. SOLUTION
• Family support for finances
• Marketing through Facebook page:
“Rang Bitaan” and personal contacts
through whatsapp.
• No investment in building, due to in-
house manufacturing.
In-home
working
Family
support for
finances
Ad through
Social
networking

12. WORK FORCE
C u r r e n t l y :
• Self
• Husband
• One lady worker
F u t u r e :
• To generate employment for ladies who are in need.

13. FUTURE PLAN
• To expand to Agra city level
• Currently known in Dayalbagh region
and becoming popular at a descent
rate.

14. HIGHLIGHTS
• Initial Investment à 10,000
• Raw material à Delhi (by visiting
personally)
• Daily working time à 8 to 10
hours
• Very less inventory
– Order oriented production
– Quick sales
• BEP achieved in Jan, 2014 (after
7 months of starting)
• Profit increasing @ 80% each
year from the previous year.

15. PROCESS
Purchasing/
Getting
Material
Dying
(optional)
Designing
Painting/
Printing
Drying Ironing

16. PROCESS
• Raw Material includes:
– Cloth à Purchased or provided by the
customer
– Colors
– Stencils
– Other specific requirements related to
product
• Dying is optional
• Making a design base
• Hand Printing using stencils
• Keeping 5-6 hours for proper drying
• Ironing

17. PRICING INCLUDES
• Cost occurred during
production
– Purchasing raw material
– Conveyance
– Labor/effort
– Fixed material costs
• Profit Margin

18. AS A PART OF SOCIAL RESPONSIBILITY
Served as an instructor for three days workshop organised in Dayalbagh
Educational Institute for B. Voc Students of Textile designing.

22. Thank You