The document discusses the ongoing debate around humans versus machines. It notes the long history of concerns about technological unemployment dating back to the 18th century. However, businesses that successfully implement personalization, such as with customized recommendations, messaging and feedback, can see a 15% boost in profits by 2020. The document frames the issue as a debate between #TeamMan and #TeamMachine, but acknowledges both have important roles to play.

1. MAN
VS
MACHINE VS
#Teamman #Teammachine
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2. Resisting
Technology
1811
Technological
Unemployment
March of the
machines makes
idle hands
1928
1930
Today
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3. IN THE LAST YEAR
BUSINESSES
HAVE LOST
$756
BECAUSE OF
POORPERSONALISTION
BILLION
GARTNER
PREDICTS
15% PROFIT
BOOST
BY 2020FOR THOSE WHO
SUCCESSFULLY
HANDLEPERSONALISATION
IN ECOMMERCE
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4. Email
Weather
About the
Hotel
Booking
Information
Recommendations for
Restaurants
Hints and tips on what
to pack
Web
Information on Wi-FiAlternative RoutesAll you need to know
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5. Hotel
Family friendly
activity
Room
Service
Local taxi
numbers
Family friendly
restaurants
SMS
- On route SMS
- Direct call to local
areas
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6. Email Web
Rate your
experience
Incentive for next stayLocations and Hotels
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7. …in the blue
corner…
#teamman
In the red
corner…
#teammachine
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8. Thank you for your time
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