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DGST Culture Presentation.pdf

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LifestyleVlogging
Maddie Legum and Monique Lipton
Whatis“Lifestyle”
Vlogging?
Lifestyle vlogs are videos documenting
what individuals do in their daily lives.
Activities lifestyle vloggers may record are:
❖ Cooking
❖ Shopping
❖ Fitness
❖ Traveling
❖ Routines
WhatistheImportance andpURPOSE
❖ Watching
someone else do
a task/activity
can invoke
someone to do it
also
Entertainment
❖ Having a figure
that you can
relate to
Relating
❖ Having comfort
watching people
that have similar
interest to
viewer
Motivation
❖ Trying
something new
Inspiration
LifestyleVloggers
JonOlsson
ANA Stowell
Swedish Skier
Travel and Routines
Fashion & Advice
Health & Fitness
KylieHolbeck
Emma Chamberlain
v
Structureof A lifestyleVlog
Length - Average video time is
10-25 minutes
Brand Deals - PR is sent to
youtubers to incorporate into
lifestyle video to advertise
Target Audience - who the video
is trying to attract
Solo or with others - Number of
people in front of camera
communicating with audience
sIMILARITIES dIFFERENCES
Significance
❖ Provides an opportunity
to make revenue
AnOccupation
❖ More authentic than a big
production staged on TV
MorePersonalthanTv
❖ Feedback between the
creditor and audience
CommUnication
❖ Content creators are
able to educate
people on important
topics to them
Platformfor
spreading awareness
Ad

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DGST Culture Presentation.pdf