Getting Started with Facebook Live Streaming

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Facebook Live streaming has become a necessity for most if not all small businesses and especially for churches and ministries. In this talk, I discuss why Facebook Live is so important and show examples of how you can use it to grow your business or ministry.

Marketing

WHAT’S THE DEAL WITH
ALL THE FB LIVE STUFF?
ARE YOU LIVE
STREAMING YET?

EVERYONE IS ON FACEBOOK…. BASICALLY
▸ Facebook has over 8 Billion video views per day
▸ People spend 3x longer watching LIVE video compared to
standard uploaded or linked video
▸ The number of videos posted per person increased by 75% in
2015 (we just ﬁnished 2016….)
▸ Video posts have a 135% greater organic reach than photo posts —
we share vids more than pics
▸ 2015 - Facebook users have watched more than 1 million hours via
Samsung VR gear — VR / 360 is here to stay.

FACEBOOK NOTIFIES
YOUR FRIENDS AND
FOLLOWERS WHEN
YOU GO LIVE!

TEACH
▸ Product demo
▸ How your product solves X problem - one per week
▸ Showcase how clients are using your service to solve their
problems
▸ Q&A from users

BUILD / SHARE YOUR COMPANY CULTURE
▸ Restaurant / Eatery / Bakery
▸ Behind the scenes in the kitchen 
with the Chef
▸ How-to make a dish
▸ Live cooking lessons - styles

AUTO SERVICE / MECHANIC
▸ Live video with mechanic showing 
basic mechanical repair
▸ Tire change
▸ Battery replacements / testing
▸ Live Q&A - Ask the Mechanic

SERVICE INDUSTRY - ACCOUNTANT, LAWYER ETC
▸ Live Q&A Sessions
▸ Showcase YOUR clients to the community
▸ Interview industry experts

CHURCHES / FAITH-BASED ORGANIZATIONS
▸ Live Stream worship services / bible studies
▸ Q&A with the pastor
▸ “What’s going on RIGHT NOW”

FACEBOOK LIVE STRATEGY
▸ Live video is a marketing tool / strategy
▸ 1. BE CONSISTENT — people will come more often, when they know you’ll
be there. You become part of their day.
▸ 2. PROVIDE VALUE — DO NOT SELL - Be authentic. Fake shows up REAL
CLEAR.
▸ Help. Solve small problems common to your niche — you become a
resource.
▸ 3. Have a call to action towards the end — drive to a lead magnet.
▸ 4. Do random streams throughout the week — “here’s what I’m doing right
now”

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Getting Started with Facebook Live Streaming

1. GETTING STARTED WITH

2. Dave Curlee

5. WHAT’S THE DEAL WITH ALL THE FB LIVE STUFF? ARE YOU LIVE STREAMING YET?

6. MEDIA IS THE HEART OF OUR COMMUNICATION

8. WHY FACEBOOK?

9. EVERYONE IS ON FACEBOOK…. BASICALLY ▸ Facebook has over 8 Billion video views per day ▸ People spend 3x longer watching LIVE video compared to standard uploaded or linked video ▸ The number of videos posted per person increased by 75% in 2015 (we just ﬁnished 2016….) ▸ Video posts have a 135% greater organic reach than photo posts — we share vids more than pics ▸ 2015 - Facebook users have watched more than 1 million hours via Samsung VR gear — VR / 360 is here to stay.

10. FACEBOOK NOTIFIES YOUR FRIENDS AND FOLLOWERS WHEN YOU GO LIVE!

11. VIEWERS TALK TO YOU

12. WHAT CAN WE DO WITH LIVE?

13. TEACH ▸ Product demo ▸ How your product solves X problem - one per week ▸ Showcase how clients are using your service to solve their problems ▸ Q&A from users

14. BUILD / SHARE YOUR COMPANY CULTURE ▸ Restaurant / Eatery / Bakery ▸ Behind the scenes in the kitchen  with the Chef ▸ How-to make a dish ▸ Live cooking lessons - styles

15. AUTO SERVICE / MECHANIC ▸ Live video with mechanic showing  basic mechanical repair ▸ Tire change ▸ Battery replacements / testing ▸ Live Q&A - Ask the Mechanic

16. SERVICE INDUSTRY - ACCOUNTANT, LAWYER ETC ▸ Live Q&A Sessions ▸ Showcase YOUR clients to the community ▸ Interview industry experts

17. CHURCHES / FAITH-BASED ORGANIZATIONS ▸ Live Stream worship services / bible studies ▸ Q&A with the pastor ▸ “What’s going on RIGHT NOW”

18. FACEBOOK LIVE STRATEGY ▸ Live video is a marketing tool / strategy ▸ 1. BE CONSISTENT — people will come more often, when they know you’ll be there. You become part of their day. ▸ 2. PROVIDE VALUE — DO NOT SELL - Be authentic. Fake shows up REAL CLEAR. ▸ Help. Solve small problems common to your niche — you become a resource. ▸ 3. Have a call to action towards the end — drive to a lead magnet. ▸ 4. Do random streams throughout the week — “here’s what I’m doing right now”

19. KNOW LIKE TRUST

20. 4 LIVE STREAMING MODES

21. SELFIE MODE

22. INDIE MODE

23. DESKTOP MODE

24. BROADCAST MODE

25. ctlab.club/ LiveStreamGearGuide2017