The Whitney Museum held an experimental Twitter tour where a curator and social media specialists live tweeted a tour of the museum for both local and worldwide audiences. Feedback on the tour was mixed, with some finding it hard to follow live or lacking a podcast, while others were enthusiastic about the new format. The document discusses how new media is affecting museums by expanding their audiences worldwide, increasing access and sharing of artworks, and involving audiences more directly with art. It contrasts the traditional role of museums as protectors and explainers of art to their current identity as networked producers of art.