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Twitter Tour Museums 2

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Twitter Tour Museums 2

  1. 1. For
my
last
travelogue
 I
want
to
analyze
and
and
to
inquire
on
 how
the
role
of
museum
has
changed

 What
is
a
museum
in
2010?

  2. 2. There
is
a
lot
going
on…

  3. 3. Quick
recap
of
the
deal
 •  A
privated
guided
tour
of
 
 2010
the
Withney
Museum’s

Biennial
on
Twitter
 •  Peformed
by
 –  A
young
trendy
curator
Gary
Carrion‐Murayari
 –  A
radio:
WNYC
to
broadcast
the
Tour
LIVE
 –  8
social
Media
specialists
plugged
on
Twitter,
Flickr
and
 Facebook
 •  The
opportunity
for
followers
to
ask
questions
 D‐Day:
Tuesday
March
23rd
from
2.30
to
4.30
pm

  4. 4. The
LIVE
experience
 From
my
smartphone
while
I
was
at
work…
 Nina
Meledandri
 •  I
followed

 Twitter:
@_randomthoughts
 •  No
live
Radio
on
WNYC…(?)
 Just
a
window
of
live
tweets
on
 their
website
(a
bit
frustrating…)

  5. 5. To
have
a
concrete
and
clearer
idea
of
what
it
 was
like
to
follow
the
tour

 have
a
quick
look
at
Nina’s
live
tweets…


  6. 6. Report
 •  19
tweets
shared
in
two
hours
 •  Links
to
images
and
Whitney’s
website
content
 in
almost
all
of
them
(good
but
annoying
when
 followed
from
a
smartphone…)
 •  Focus
on
the
path
the
tour
followed
 •  No
information
or
answers
to
questions

 •  Technical
issues
 •  No
content
on
the
work
of
Art


  7. 7. Conclusion
on
the
23rd:
 Disappointing!

 •  Expectations
were
high
(“private
guided
tour”,
 “live”,
“opportunity
to
ask
direct
questions”…)
 •  Strong
feeling
that
this
experiment
did
not
 meet
them
 •  Mostly
frustrating
 •  Ending
up
being
pessimistic
about
the
 museums
future
in
new
Media…

  8. 8. But
as
time
went
by…
 •  Surprisingly,

the
feedbacks
on
the
web
were
 mostly
positive

 •  The
guests
of
the
tour
provided
on
on‐going

 follow
up
and
created
content
based
on
their
 experience
(even
a
week
after
the
tour)
 •  Good
photo
albums
were
uploaded
and
 organized

 •  Interesting
articles
were
posted


  9. 9. This
case
study
highlights
an
 important
change
 •  For
this
tour
The
Withney

Museum
allowed
to
 take
picture
 •  It
underlines
a
change
in
Museum’s
mindset:
 Museums
seem
to
be

 ready
to
let
go
on
the
location

 and
to
understand
that
they
could
be
 the
center
of
a
new
kind
of
digital
experience.


  10. 10. The
Real
Physical
Experience
 •  An
actual
tour
of
the
Biennial
by
myself
 •  Somehow
a
bit
disappointing
 •  The
feedbacks
had
raised
my
expectations
 •  Felt
a
bit
lost
among
those
work
of
art
 •  I
could
have
use
more
details
to
help
better
 understand
 •  The
information
on
the
Internet
made
the
 show
more
interesting,
less
dry

  11. 11. Personal
Second
Thought:
 The
interest
of
the
twitter
tour
does
 NOT
 rely
on…

  12. 12. The
liveness

  13. 13. but
rather
on
the…

  14. 14. The
content!
 i.e.
the
production
generated
on
the
 Web
on
the
Biennial

  15. 15. Coming
up
next
week… 

 •  An
interview
with
Nina
Meledandri

to
hear
 about
her
insight
on
museums
and
new
media
 •  She
 

 –  Is
passionate
about
Art
 –  is
one
the
follower
of
the
twitter
tour
 –  Has
a
website,
a
blog,
on
which
she
works
a
lot
 •  How
museums
should
manage
new
media?


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