Simon MacDonald gave a keynote address at PhoneGap Day EU 2016 where he discussed the hype cycle and how PhoneGap has moved past its peak of inflated expectations. While PhoneGap may no longer be considered "cool", it has reached the plateau of productivity. He acknowledged his initial statement that PhoneGap was no longer cool was a lie, and expressed his view that PhoneGap remains a valuable tool for developers.

1. Wi-Fi Network
SSID
Password
phonegap
phonegap

2. PhoneGap Day
EU 2016 Kickoff
Simon MacDonald
@macdonst
#pgday

3. PhoneGap is not Cool Anymore

4. PhoneGap is not Cool Anymore
Why I’m okay with that…
and you should be too.

5. HYPE!

6. HYPE!

7. Visibility
Time
Hype Cycle

8. Visibility
Time
Technology Trigger
Hype Cycle

9. Visibility
Time
Technology Trigger
Peak of Inflated Expectations
Hype Cycle

10. Visibility
Time
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Hype Cycle

11. Visibility
Time
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Hype Cycle

12. Visibility
Time
Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
Hype Cycle

13. Untappd

14. Sworkit

15. Ionic

16. Looking back on 2016
Desktop App
Mobile App
Website
PhoneGap

17. Looking forward to the rest of 2016
Desktop App
Cordova
Mobile App
Embrace npm more
Templating and Building
UI Refresh and Discoverability

18. I’m Sorry but I LIED!!!

19. I still think PhoneGap is Cool

20. I still think PhoneGap is Cool

21. I still think PhoneGap is Cool

22. I still think PhoneGap is Cool

23. Make the most of this time

24. Make the most of this time
Thank you