Presentation at Search Marketing Day 2013 in Poznan, Poland.

1. Introducing your product to
Yandex
Key SEO issues

2. What is Runet?
.ru .am .az .by .ge .kg .kz .md .su .tj .ua .uz

3. Processing search queries in Russia
Yandex
62%
Google
27%
Mail.Ru
9%
Others
2%
• 68 million users 18+
• 370 million queries daily
Search engines:

4. Local search results and geographically
dependent search queries

5. Compare regions tool
http://webmaster.yandex.ru/compare_regions.xml

6. Keywords selection
Lost in translation...

7. Behavioral factors
• Amount of pageviews,
• Bounce rate,
• Exit pages,
• Avg. visit duration,
• Returning visits %,
• CTR of your snippets.

8. Buying links

9. Konstantin Kanin
www.pozycjonowanie.ru