OMEBang July Meetup. Online Marketing Enthusiast Bangalore.Digital Media Analytics

1. Digital Media Analytics @pasupuleti July 2010

3. Completed, Masters in Business Administration from Osmani University

4. 3+ Yrs experience in Digital Marketing and currently working with Hewlett – Packard as Business Analyst

5. Very much alive on all social media platformsTwitter: @pasupuleti Face book: Chaitanya Pasupuleti Mobile: 7760877984

6. Analytics The Big Picture Data Collection Data Cleaning /organizing Data Analysis Publishing Results Lot of tools available in market, doing a decent Job Tools/Human Interface based on organization requirement Mostly Human Interface Dashboard KPI’s etc In simple words; It’s a process of arriving at an optimal and realistic decision based on existing data Gone are the days when managers take decisions based on experience and instincts, we are in an era where every decision taken, is backed by Data.

8. Where do they come From? (Traffic Sources/Channels)

9. Does my website content appealing enough to visitors? (Time on site and No of pages)

10. How much do I earn Online? (Conversions/Goals)

11. What are customers talking about my brand online? (Tone/sentiment Analysis)

14. In other words, search analytics helps website owners understand and improve their performance on search engines.

15. Search analytics includes

16. search volume trends and analysis,

17. reverse searching (entering websites to see their keywords),

18. keyword monitoring,

19. advertisement spending statistics,

20. website comparisons,

21. affiliate marketing statistics,

24. ? @Pasupuleti

25. Mobile, SM and Email Analytics To be cont……………. @Pasupuleti