People are wired for stories, and digital media allow us to bring life to those stories through words, images, sounds, and moving pictures. This webinar will explore the guiding philosophy, lifecycle, and elements of a digital story and consider pace-setting examples drawn from news media, colleges and universities.
Download this webinar for free: http://mstnr.me/2bmCZEc
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.
What You Will Learn:
• Why storytelling matters.
• How excellent digital stories are constructed.
• What roles are necessary for a story team.
• How to create a smart, sustainable solution for digital story content.
Tuesday, 3 November 2015
1:00 - 2:00 p.m. CT
Post-Webinar Presentation PDF
• 45 minute webinar + 15 minutes for Q&A
• Ask questions through the Zoom Control Panel
• Tweet during the webinar with #mStonerNow
• Fill out the post-webinar survey
• Check your inbox later this week for the webinar
recording and slide deck
Voltaire Santos Miran
Co-Founder & CEO
Director of Marketing
Harry had never even imagined such a strange and splendid place. It was
lit by thousands and thousands of candles that were ﬂoating in midair
over four long tables, where the rest of the students were sitting. These
tables were laid with glittering golden plates and goblets. At the top of the
hall was another long table where the teachers were sitting. Professor
McGonagall led the ﬁrst years up here, so that they came to a halt in a line
facing the other students, with the teachers behind them. The hundreds of
faces staring at them looked like pale lanterns in the ﬂickering
candlelight … Mainly to avoid all the staring eyes, Harry looked upward
and saw a velvety black ceiling dotted with stars.
Learn more about the enhanced iBook
versions of the Harry Potter Series
1. Why Stories?
2. The Elements of a Digital Story
3. Developing a Digital Story
Learn more about the Lascaux Caves
“Story— whether delivered through
ﬁlms, books, or video games— teaches
us facts about the world; inﬂuences
our moral logic; and marks us with
fears, hopes, and anxieties that alter
our behavior, perhaps even our
The Storytelling Animal: How Stories Make Us Human
STORIES MAKE US HUMAN
“Digital storytelling at its most basic
core is the practice of … combining
the art of telling stories with a variety
University of Houston College of Education
Educational Uses for Digital Storytelling
“Stories themselves are universal. The
way we tell them changes with the
technology at hand. Every new
medium has given rise to a new form
of narrative … people want to be
The Art of Immersion
• Multi-chapter, long-form narrative with integrated
video and audio
• Multiple, interwoven story threads
• Interactive graphics for concepts difﬁcult to convey
solely in words
• Curated comment function to invite conversations
• Published by The New York Times in December 2012
• Received more than 3.5 million views in the ﬁrst six
days of its release
• 20% of Snowfall references came from Facebook and
Twitter, half from mobile devices
• Touted as the future of journalism
• Won a Webby, Peabody, and Pulitzer
If you did, did you make it
through the entire piece?
• Required the team to build the story outside of The
Times’ content management system to give them
enough flexibility to do what they wanted to do
• Eleven-person graphics and design team, plus a
photographer, three videographers, a researcher, and
the reporter John Branch
• Took six months to create
• One in four readers made it through the entire piece
• Highly personal photography
• One multi-panel page, microtransitions, and parallax
• Custom illustrations and typography
• Audio clips
• Created for Alcade, the ofﬁcial publication of UT’s
• Created by an internal team that has won awards for
their interactive work
When we ﬁrst started this we were more taken with the ﬂash than we
are now. It’s like a young writer who is amazed and thrilled at ﬁrst by
her ability to turn rhetorical cartwheels. As we have matured, like
young writers tend to do, we try to move the reader back into the
center of every decision. Is this feature necessary? Does it add
something to the story? You can see The Times backing off the ﬂash,
as well. And that’s natural and OK. Doesn’t change the fact that the
power is still there to tell stories better. It’s just about how you use it.
- Alcalde Editor Tim Taliaferro
• Responsive design
• Replicable format
• Part of Bostonia’s digital ecosystem
• Thoughtful transition from print to web
• Use of comments
• Tagging allows visitors to see related content
• Produced for Bostonia, Boston University’s alumni
• Digital version of the print article for the Summer 2015
• Beautiful interfaces that encourage reading
• Thoughtful consideration of layout flexibility in
regard to viewport size and content load times
• Touch-optimized content interactions
• Sufﬁcient clear space to allow focus on the text
• Story forms that support the narrative
• Atomic units of information
• Metadata and keyword plan to support search
engine optimization (SEO)
• Tagging and taxonomy
• Associated social posts and promotions
• Data visualization (infographics)
• Calls to action
• Commenting/reader contributions
• Ability to share socially
• Opportunities to follow the story through mobile
push alerts and email updates
• Subscription opportunities (podcasts, playlists)
• Content management system
• Cloud-based collaboration tools
• Experimentation capability to optimize content
based on audience behavior
• Analytics framework
“In digital media, technology is not
a wingman, it is The Man.
How something is made is often
as important as what is made.
The New York Times
• What’s the real story?
• What roles do we need on the production team?
• Who are our target audiences?
• What will enhance our audience’s understanding of the content?
• What will we measure? How?
• How will we promote this story?
• What related stories or information can we use or bundle with this
• How can we approach the build to make this story replicable or to
extend our storytelling technology toolkit?
• Social Media
• Analytics Specialist
• Project Manager
Do you have have a team with
these roles in place at your
• Snow Fall’s team: 17 people
• Eater’s Panda Express team: 15 people
• Alcade’s team for Classroom at the End of the World: 8 people
Whatever you can do, or dream you can,
begin it. Boldness has genius, power,
and magic in it.
W. H. Murray, The Scottish Himalayan Expedition, 1951
• The New York Times Innovation Report
• Rockefeller Foundation Digital Storytelling Report
• Rockefeller Foundation Digital Storytelling Primer
• Hatch: Digital Storytelling Concierge
• Project management software: Redbooth
• Content collection and production: GatherContent
• Prototyping and design: Invision
• Cloud-based storytelling app: Storied
• Cloud-based video production apps: Steller, WeVideo
• Integrated software suite: Adobe Creative Cloud
Voltaire Santos Miran
Co-Founder & CEO
Director of Marketing