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Digital Storytelling

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People are wired for stories, and digital media allow us to bring life to those stories through words, images, sounds, and moving pictures. This webinar will explore the guiding philosophy, lifecycle, and elements of a digital story and consider pace-setting examples drawn from news media, colleges and universities.

Download this webinar for free: http://mstnr.me/2bmCZEc

If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.

What You Will Learn:

• Why storytelling matters.
• How excellent digital stories are constructed.
• What roles are necessary for a story team.
• How to create a smart, sustainable solution for digital story content.

Published in: Education
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Digital Storytelling

  1. 1. DIGITAL STORYTELLING Tuesday, 3 November 2015 1:00 - 2:00 p.m. CT Post-Webinar Presentation PDF
  2. 2. m • 45 minute webinar + 15 minutes for Q&A • Ask questions through the Zoom Control Panel • Tweet during the webinar with #mStonerNow • Fill out the post-webinar survey • Check your inbox later this week for the webinar recording and slide deck THE PLAN
  3. 3. Voltaire Santos Miran Co-Founder & CEO voltaire.miran@mStoner.com 312.420.6778 @vsantosmiran Mallory Wood Director of Marketing mallory.wood@mStoner.com 802.457.9234 @mallorywood
  4. 4. What Hogwarts house do you belong to? POLL:
  5. 5. Harry had never even imagined such a strange and splendid place. It was lit by thousands and thousands of candles that were floating in midair over four long tables, where the rest of the students were sitting. These tables were laid with glittering golden plates and goblets. At the top of the hall was another long table where the teachers were sitting. Professor McGonagall led the first years up here, so that they came to a halt in a line facing the other students, with the teachers behind them. The hundreds of faces staring at them looked like pale lanterns in the flickering candlelight … Mainly to avoid all the staring eyes, Harry looked upward and saw a velvety black ceiling dotted with stars.
  6. 6. Learn more about the enhanced iBook versions of the Harry Potter Series
  7. 7. 1. Why Stories? 2. The Elements of a Digital Story 3. Developing a Digital Story
  8. 8. WHY STORIES?
  9. 9. Learn more about the Lascaux Caves and storytelling.
  10. 10. ” “Story— whether delivered through films, books, or video games— teaches us facts about the world; influences our moral logic; and marks us with fears, hopes, and anxieties that alter our behavior, perhaps even our personalities. Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human
  11. 11. m STORIES MAKE US HUMAN Educate Solve problems Connect Provide 
 pleasure Teach Provide pattern 
 and order Impart traditions Assimilate
  12. 12. ” “Digital storytelling at its most basic core is the practice of … combining the art of telling stories with a variety of multimedia. University of Houston College of Education Educational Uses for Digital Storytelling
  13. 13. ” “Stories themselves are universal. The way we tell them changes with the technology at hand. Every new medium has given rise to a new form of narrative … people want to be immersed. Frank Rose The Art of Immersion
  14. 14. SNOW FALL
  15. 15. m • Multi-chapter, long-form narrative with integrated video and audio • Multiple, interwoven story threads • Interactive graphics for concepts difficult to convey solely in words • Curated comment function to invite conversations THE TECHNIQUE
  16. 16. m • Published by The New York Times in December 2012 • Received more than 3.5 million views in the first six days of its release • 20% of Snowfall references came from Facebook and Twitter, half from mobile devices • Touted as the future of journalism • Won a Webby, Peabody, and Pulitzer THE UPSHOT
  17. 17. Had you seen Snow Fall before today? POLL:
  18. 18. If you did, did you make it through the entire piece? POLL:
  19. 19. m • Required the team to build the story outside of The Times’ content management system to give them enough flexibility to do what they wanted to do • Eleven-person graphics and design team, plus a photographer, three videographers, a researcher, and the reporter John Branch • Took six months to create • One in four readers made it through the entire piece THE PUNCHLINE
  20. 20. m • Highly personal photography • One multi-panel page, microtransitions, and parallax • Custom illustrations and typography • Audio clips THE TECHNIQUE
  21. 21. m • Created for Alcade, the official publication of UT’s alumni association • Created by an internal team that has won awards for their interactive work THE UPSHOT
  22. 22. m ” “ THE PUNCHLINE When we first started this we were more taken with the flash than we are now. It’s like a young writer who is amazed and thrilled at first by her ability to turn rhetorical cartwheels. As we have matured, like young writers tend to do, we try to move the reader back into the center of every decision. Is this feature necessary? Does it add something to the story? You can see The Times backing off the flash, as well. And that’s natural and OK. Doesn’t change the fact that the power is still there to tell stories better. It’s just about how you use it. - Alcalde Editor Tim Taliaferro
  23. 23. m • Responsive design • Replicable format • Part of Bostonia’s digital ecosystem • Thoughtful transition from print to web • Use of comments • Tagging allows visitors to see related content THE TECHNIQUE
  24. 24. m • Produced for Bostonia, Boston University’s alumni magazine • Digital version of the print article for the Summer 2015 issue THE UPSHOT
  25. 25. THE ELEMENTS OF A DIGITAL STORY
  26. 26. ” “Far too often for writers and editors the story is done when you hit publish. At The Huffington Post, 
 the article begins its life when 
 you hit publish. Paul Berry, Huffington Post
  27. 27. Visual 
 Design Structured 
 Content Integrated 
 Media Engagement 
 Opportunities Technology 
 Infrastructure
  28. 28. m • Beautiful interfaces that encourage reading • Thoughtful consideration of layout flexibility in regard to viewport size and content load times • Touch-optimized content interactions • Micro-interactions • Sufficient clear space to allow focus on the text DESIGN
  29. 29. m • Story forms that support the narrative • Atomic units of information • Metadata and keyword plan to support search engine optimization (SEO) • Tagging and taxonomy • Associated social posts and promotions STRUCTURED CONTENT
  30. 30. m • Photography • Video • Audio • Data visualization (infographics) INTEGRATED MEDIA
  31. 31. m • Calls to action • Commenting/reader contributions • Ability to share socially • Opportunities to follow the story through mobile push alerts and email updates • Subscription opportunities (podcasts, playlists) ENGAGEMENT OPPORTUNITIES
  32. 32. m • Content management system • Cloud-based collaboration tools • Experimentation capability to optimize content based on audience behavior • Analytics framework TECHNOLOGY
  33. 33. ” “In digital media, technology is not 
 a wingman, it is The Man. 
 How something is made is often 
 as important as what is made. David Carr
 The New York Times
  34. 34. DEVELOPING A
 DIGITAL STORY
  35. 35. Strategize 1 Create 2 Publish 3 Assess 5 Promote 4 Curate 6
  36. 36. m • What’s the real story? • What roles do we need on the production team? • Who are our target audiences? • What will enhance our audience’s understanding of the content? • What will we measure? How? • How will we promote this story? • What related stories or information can we use or bundle with this piece? • How can we approach the build to make this story replicable or to extend our storytelling technology toolkit? THE QUESTIONS
  37. 37. m • Strategist • Writer • Editor • Designer • Photographer • Videographer • Social Media Specialist • Developer • Analytics Specialist • Project Manager THE TEAM
  38. 38. Do you have have a team with these roles in place at your institution? POLL:
  39. 39. m • Snow Fall’s team: 17 people • Eater’s Panda Express team: 15 people • Alcade’s team for Classroom at the End of the World: 8 people THE SPAN
  40. 40. THE APP
  41. 41. And now, a word from our sponsor …
  42. 42. Questions?
  43. 43. Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. 
” “ W. H. Murray, The Scottish Himalayan Expedition, 1951 Thank you!
  44. 44. m • The New York Times Innovation Report • StoryCenter • Rockefeller Foundation Digital Storytelling Report • Rockefeller Foundation Digital Storytelling Primer • Hatch: Digital Storytelling Concierge DIVE DEEPER
  45. 45. m • Project management software: Redbooth • Content collection and production: GatherContent • Prototyping and design: Invision • Cloud-based storytelling app: Storied • Cloud-based video production apps: Steller, WeVideo • Integrated software suite: Adobe Creative Cloud ADDITIONAL RESOURCES
  46. 46. Voltaire Santos Miran Co-Founder & CEO voltaire.miran@mStoner.com 312.420.6778 @vsantosmiran Mallory Wood Director of Marketing mallory.wood@mStoner.com 802.457.9234 @mallorywood CONTACT US

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