Dynamics Business Conference 2015: Content Marketing: What is it and how can it help your business
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Delivered by our Digital Marketing Executive this session will explore the latest in Marketing best practice, supporting you to make the most out of your social media strategy, harnessing content to generate pipeline and that all important ROI.
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Dynamics Business Conference 2015: Content Marketing: What is it and how can it help your business
- 1. #DYNBC15 Content Marketing. What is it and how can you make it work for your business? Martin Edmundson Marketing Executive m-hance
- 2. #DYNBC15 Why me? What is Content Marketing? How to implement a (successful) Content Marketing Strategy What’s next? Agenda
- 4. #DYNBC15 ME I am: A content marketing do-er Certified Inbound Marketer Experienced with a range of Inbound Marketing software I am not: A personal blogger/budding journo Serial tweeter An m-hance consultant
- 5. #DYNBC15 What is Content Marketing?
- 6. #DYNBC15 What is Content Marketing? Content Marketing Marketing Automation Inbound Marketing Persona Marketing Nurture Marketing Funnel Marketing MQLs SEO Organic SQLs Personas ToFu MoFu BoFu Long TailAssets Gated Social Marketing
- 7. #DYNBC15 Change in Buying Process Stimulus Info Search Alternatives Purchase Post Purchase 20% 80% 80% 20%
- 8. #DYNBC15 What we’re left with… Educated buyer No room for error Tough crowd Poor performing campaigns
- 9. #DYNBC15 How to execute a (successful) Content Marketing Strategy
- 17. © m-hance ltd 2015 #DYNBC15 Martin Edmundson Marketing Executive m-hance Content Marketing What is it and how can you make it work for your business?
Editor's Notes
- Hello and welcome Dynamics Business Conference 2015 What is Content Marketing and what you need to know to get it going in your organisation
- Here’s a top level view of how the next 20-25 minutes are going to pan out. I’ll briefly introduce myself and reassure you why choosing this session was the right decision We’ll then identify what Content Marketing actually is, why it is now a thing and how it pulls together all of the disciplines of the marketing mix like SEO, social media marketing, product marketing etc What you will learn is that content marketing is huge – and that it acts as an umbrella to all of your existing routes to market. Once we understand what it is, I’ll provide an insight into what you can do to set up your own content marketing strategy, including best practice tips, tools and software etc Lastly I’ll leave you with some predictions and forecasts to reassure you that if you’re not already producing content in a strategic manner, you better start soon.
- I am using content marketing on the front line everyday to create enquiries, opportunities and pipeline Hubspot, Click Dimensions, Microsoft Dynamics Marketing, Marketo, even wordpress and mail chimp The right software platform is completely down to your crm, your business, your products, your products buying cycle etc etc I am not a writer. I don’t believe the future of marketing is Content because I love writing about topical events
- I am using content marketing on the front line everyday to create enquiries, opportunities and pipeline Hubspot, Click Dimensions, Microsoft Dynamics Marketing, Marketo, even wordpress and mail chimp The right software platform is completely down to your crm, your business, your products, your products buying cycle etc etc I am not a writer. I don’t believe the future of marketing is Content because I love writing about topical events
- Content Marketing is producing and sharing original content that does not have an immediate sales return expectation Difficult to sell to Sales Directors and Managing Directors The market place has evolved, beyond traditional marketing practices. A good example of content marketing is say, An Microsoft Dynamics Partner offering customers a presentation on content marketing when there is no direct sales expectation from said company.
- “The quest to consume information is ever present in human nature” It is the default type of media in which information is consumed which is first to change, and is already changing. Tolerating obstacles to attain the information will be the next thing to wear thin If you are not producing original “content”/”information” for the people that you want to buy from you, those people will buy from someone else. All of these points are reinforced by the mantras and latest algorithms of the likes of google/bing etc…