1. Effective
Advertising
Methods:
Promoting
Rebecca Hudish
Jamie Lavin
Lauren Rossi
Devin Weakland

2. MyCollegeSublets.com
a website service that matches a
temporary renter to an existing lease.
 database includes every
college/university in the U.S.
 Free of charge
 http://mycollegesublets.com/

3. Management
Decision Problem:
 The developers of MyCollegeSublets.com
are lacking a marketing plan to spread
awareness of the website on college
campuses.
 They need to create an effective
advertising campaign in order to promote
their site.

4. Market Research Problem:
 Tofind the most effective advertising
methods that would attract Penn State
students to the site.

5. Purpose:
 To find the overall attitudes towards
college subletting within the Penn State
community
 To find the most effective advertising
methods to promote
MyCollegeSubets.com at Penn State

6. Survey:
 Administered a survey to a sample size of
75 Penn State students
 Survey was divided into 2 sections:
 Overall attitude towards subletting
 Overall attitude towards on-campus
advertising

7. How many years do you plan
on living off-campus?
7%
15%
8%
1 year
2 years
3 years
29% 4+ years
do not plan on living off
41% campus

8. Reasons why students may leave Penn
State for an extended period of time:
 Summer break/internship/study abroad
 Fall co-op/study abroad
 Spring co-op/ study abroad
 93% of our respondents indicated they
would leave campus for one of these
reasons.

9. Advertising To Sell:
80
70
60
50
40
30
20
10
0
Facebook Twitter Word of Craig's List Sublet Flyer Community Other
Mouth Website Bulletin
Board

10. If you saw a website solely for
subletting, how likely would you be to
access the website?
Probably Not
Access
17%
Definitely Access Definitely Access
29% Probably Access
Probably Not Access
Probably Access Definitely Not Access
54%

11. Advertising To Buy:
60
50
40
30
20
10
0

12. Only 2 respondents (2.7%)
indicated that they have sublet
their apartment to another
individual in the past.

13. Most Effective Advertising
Methods:
60
50
40
30
20
10
0

14. How long do you think the average
college student spends on social
media sites?
40
35
30
25
20
15
10
5
0
0-15 Minutes 16-30 Minutes 31-59 Minutes 1-2 Hours 2+ Hours

15.  Approximately 79% of respondents
indicated that they read the daily
collegian at least once per week.
 Approximately 25% of respondents
indicated that they read the daily
collegian 4-5 times a week.

16. Bivariate: Correlation between respondents
who read the newspaper and read the ads in
the Daily Collegian
Correlations
Ho: ρ=0
HA: ρ≠ 0
Newspaper CollegianAds
Newspaper Pearson 1 .250* a=0.05
Correlation
Sig. (2-tailed) .031 P=0.031
Reject null
N 75 75
CollegianAds Pearson .250* 1
Correlation hypothesis
Sig. (2-tailed) .031
r=.250
N 75 75
*. Correlation is significant at There is a slightly
the 0.05 level (2-tailed).
positive correlation. 

17. Bivariate: Who spends more time
on social media sites: men or
women?
SocialMedia * Gender Crosstabulation
Ho: There is no difference between
Count
the amount of time each gender
Gender
uses social media
Male Female Total
HA: There is a difference between
SocialMedia 16-30 min 3 3 6
the amount of time each gender
31-59 min 8 5 13
uses social media
1-2 hours 10 26 36
3-4 hours 7 13 20
a=0.05
Total 28 47 75
Chi-Square Tests x2= 5.119
Asymp. Sig. (2-
Value df sided)
p=0.163
Pearson Chi-Square 5.119a 3 .163
Likelihood Ratio 5.026 3 .170
Do NOT reject the null hypothesis.
Linear-by-Linear Association 1.961 1 .161
N of Valid Cases 75
There is no difference between the
a. 3 cells (37.5%) have expected count less than 5. The minimum
genders in the population.
expected count is 2.24.

18. Bivariate: Would people who are
considering subletting access the website?
Zdifference test= -0.877
Ho: µ1=µ2
HA: µ1≠ µ2
Descriptive Statistics
a=0.05
N Minimum Maximum Mean Std. Deviation
Consider 75 1.00 11.00 1.8267 1.33936
p= 0.380
Access 75 1.00 11.00 2.0133 1.24654
Valid N (listwise) 75
Do NOT reject the null
hypothesis
There is no difference
between respondents
who are considering
subletting and those
who would access the
website.

19. Limitations
 Non-probability sample
 Convenience
 Judgment
 Small sample size
 Sample size: 75 Penn State students
 63% of respondents were female
 39% of the respondents were juniors
 Spurious correlations
 Lack of skip intervals for some questions

20. Recommendations
 1. Social Media
 Facebook
 Gender-neutral advertising
 Unlimited reach
 2. Newspapers
 The Daily Collegian
 3. Free promotional merchandise
 Brand awareness
 4. New logo
 Fit advertisement space
 Draws attention
 Represents target market

21. Current Logo

22. Questions/comments?