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  2011-2012
              MARTELL DESIGN & DEVELOPMENT
       1
SMARTPHONES ON CAMPUS


Q: DO YOU OWN A                                     I DON'T KNOW

 SMARTPHONE?

                          NO
                          NO
iPhone        42.3%

Android       33.3%

 Blackberry   22.6%

Windows       1.9%        YES
                          YES

                                Source: ARCHRIVAL | Youth Marketing
                      2
Source: ARCHRIVAL | Youth Marketing
3
WHO IS USING THEM?




                     Source: Comscore
              4
Source: ARCHRIVAL | Youth Marketing
5
WHO IS USING THEM?
BY AGE




                     Source: Comscore
              6
HOW ARE THEY BEING USED?
                                        57.4%

                      22.6%
                  20.0%
                 17.8%
                 17.2%
          5.7%


                              Source: Comscore
                  7

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