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User Centered Mobile Applications


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User Centered Mobile Applications

  1. 1. Overview of the New User Centered Mobile Applications TELEFONICA ESPAÑA Mobile Services Business Unit Thursday, September 18th
  2. 2. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco2.0/Teleco 2.0 Agenda
  3. 3. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda
  4. 4. Web 2.0 map: the land of new successful services Web 2.0 01 [email_address] cc under license cc 2.5 es of attribution 04.11.06 Recommendation Affiliation Audio Viral Marketing User decides The Long Tail Web standards Perpetual Beta Data AJAX Wikis Social Software Blogs CSS Design Mobility RSS Folksonomy Video IMS Open APIs Share Simplicity Service User is the core Microformats Economy Usability Participation Remixability Standardization Teleco 2.0 Design WiMAX Widgets Simplicity VC SOAP Syndication Videocasting XHTML ‘ Podcasting’ Granularity Aggregation Ruby on Rails ‘ Data Inside’ Collaboration UMTS LTE IM ‘ Page Rank’ Optimization for search engines Presence Cost per Click Modularity SEO Trust XFN FOAF Web 2.0 Web 2.0 Wikipedia GMail CSS Beauty GMail eBay Delicious LinkedID Itunes PayPal LinkedId Jabber Google Wasp Writely Google Maps Google News Yahoo Maps BaseCamp CastPost TrendMapper Pandora Blogger Live.Com CreativeCommons Amazon Delicious BitTorrent Skype PayPal Flickr OpenBC Technorati AdSense Fotolia TagCloud YouTube Mozilla Dodge Ball MTurk Ipodder A9 Friendster Upcoming Squidoo GTalk RSSReader Orkut Backpack Kiko ZenGarden StyleGala SimpleBits Etsy Flock Gmaps Mashups IceRocket 9Rules Zimbra Tadalist ProtoPage MyYahoo RememberTheMilk BlinkSale Zoozio Netvibes Unwieldly Meebo Alistapart Alexa Chalk.IT GTD Cloudalicious StumbleUpon TrendMapper Rollyo PubSub Wink InOrder BuzzTracker FeedBurner Feedster NewsGator Rojo Plazes Vimeo LastFM MeasureMap WordPress TypePad Mint Planzo Upcoming SoFLow Ning 43Things Digg TagTagger Taggling
  5. 5. Web 2.0: the land of new successful services Basic principles <ul><li>The Long Tail </li></ul><ul><li>Data is the next ‘Intel Inside’ </li></ul><ul><li>Users Add value </li></ul><ul><li>Network Effects by Default </li></ul><ul><li>Some Rights Reserved </li></ul><ul><li>Perpetual Beta </li></ul><ul><li>Cooperate, Don’t control </li></ul><ul><li>Software above the Level of a Single Device </li></ul>01 © Tim O’Really 2005
  6. 6. Web 2.0: the land of new successful services 01 Web 2.0 User-Generated Content Applications Network Widgets Search Engine Wiki Blog PodCast IM/e-mail vCalendar Payments Playlist Bookmarks VoIP RSS/ATOM VCards CMS PC Mobile Smartphone Tablet PC WiFi Broadband HSUPA BT 3G Tag Create Share Download Syndication Connect Communicate Find Publish Collaborate Innovate Interact WEB APIs MASHUPs UI COMMUNICATION DEVICES USERS COMMUNITY Web 1.0 Transport Mashplanet Purchases TV Twitter Fring
  7. 7. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda
  8. 8. Pre - IMS Communication Without IMS Voz SMS Video Call MMS Multiple sessions mode One Session Start of session IMS Supported Communication With IMS Voz SMS Instant Messaging MMS Video Conferencia Compartición de aplicaciones ‘ XOR’ World ‘ AND’ World Motivation for the user 02
  9. 9. <ul><li> CAPEX/OPEX </li></ul><ul><li>Migration towards an ALL-IP network </li></ul><ul><li>Fixed-Mobile convergence </li></ul><ul><li>Standard interface to the service layer </li></ul><ul><li>Control of the value chain </li></ul><ul><li>New integrated services </li></ul><ul><li>New communication ways </li></ul><ul><li>Access agnostic </li></ul><ul><li>TTD </li></ul><ul><li>Enhance of the usability </li></ul>COST REDUCTION NEW INCOMES Motivation for Operators 02 IMS
  10. 10. Motivation for Iplayers 02 Suggestions?
  11. 11. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda
  12. 12. And the user? 03
  13. 13. <ul><li>No only voice or SMSs </li></ul><ul><li>More and more applications related with social networks </li></ul><ul><li>People would like to have in mobiles the same paradigms that they have in PC </li></ul><ul><ul><li>Don’t forget that mobiles are personal </li></ul></ul><ul><ul><li>User desires to share feelings and situations in any place of the world </li></ul></ul><ul><ul><li>More cooperation and less control </li></ul></ul><ul><ul><li>But still the user will pay for mobile services </li></ul></ul>And the user? 03
  14. 14. AJAX: Asynchronous JavaScript And XML 03
  15. 15. Google Suggest Microsoft Live Writely Google Maps Ejemplos Tomados de la web Gmail For the user: Advanced Applications What is AJAX? 03
  16. 16. AJAX: Transactional model 03
  17. 17. Android. Features <ul><li>Execution environment: developed in J2ME. </li></ul><ul><li>License model: Kernel GPLv2. User-space Apache License. </li></ul><ul><li>Virtual Machine “Dalvik”: executes optimized code for mobile devices (.dex) and more efficient use of the memory </li></ul><ul><li>Hw&Sw Requirements: Proccesor ARM9 – 200MHz, 128MB RAM, Mini/micro SD, Screen QVGA TFT. Optional: keyboard qwerty, wifi, gps. Linux 2.6 </li></ul><ul><li>Browser: based in KHTML, WebKit. Full-navigation, CSS,javascript, DOM, AJAX </li></ul><ul><li>Graphics: SGL for 2D and Open GL for 3D </li></ul><ul><li>Media Framework: based on packetVídeo open code </li></ul><ul><li>Security: Applications should declare access to sensible resources to the user, who has the decision in run time for allowing. No model for apps. certification </li></ul><ul><li>DRMs Management: Not supported </li></ul><ul><li>Remote Device Management: Not supported </li></ul><ul><li>Specific APIs for Google services: Maps, Media, XMPP </li></ul>03
  18. 18. Android. Architecture 03
  19. 19. Nokia Tablets 03
  20. 20. Flash Architecture 03
  21. 21. Flex Architecture 03
  22. 22. iPhone 03
  23. 23. Widgets/Gadgets 03
  24. 24. Widgets/Gadgets 03
  25. 25. Google Gears/DOJO 03
  26. 26. <ul><li>Suitable for environments with low bandwidths </li></ul><ul><li>Adaptation of simple applications </li></ul>Mobile AJAX. Opera Widgets 03
  27. 27. 01 Web 2.0 02 IMS 03 Mobile Web 2.0 04 Telco 2.0/Teleco 2.0 Agenda
  28. 28. <ul><li>Trusted relationship brand for the ‘Digital Lifestyle’ </li></ul><ul><ul><li>Divest of unnecessary capital assets </li></ul></ul><ul><ul><li>Enhancing distribution capabilities </li></ul></ul><ul><ul><li>Affinity partnerships </li></ul></ul><ul><ul><li>User, the key. (loyalty, TTM, covering necessities) </li></ul></ul>Telco 2.0 <ul><li>Personal Communications Service Providers and Integrators </li></ul><ul><ul><li>Meet the point between services like voice, messaging, communities and presence and paradigms like on-line games, social networks and opinion sharing </li></ul></ul><ul><li>Enabling Platform providers for third party services </li></ul><ul><ul><li> Interoperability with IT and Web </li></ul></ul><ul><li>Connectivity Providers </li></ul><ul><ul><li>Transporting data from the services and user applications. </li></ul></ul><ul><ul><li>Globalization of the operations, Differentiation based on the extended QoS compared with Iplayers and competitors. </li></ul></ul>04
  29. 29. <ul><li>Spanish initiative mixing web 2.0 and mobile world </li></ul><ul><li>Assumes the existence of an All-IP world, where user choose freely applications, devices and platforms to use </li></ul><ul><li>User pays only for innovative services </li></ul><ul><li>Analyzing the business models problems: </li></ul><ul><ul><li>Internet all is free vs mobile all is pay (Open-garden vs Walled-garden) </li></ul></ul><ul><li>Empower the development of new telecommunications networks + Web 2.0 of Spanish language </li></ul><ul><li>Socialization of telecommunications </li></ul><ul><li>Centered in the user </li></ul><ul><li>Services  Technologies </li></ul><ul><li>More information at </li></ul>Teleco 2.0 04
  30. 30. Spain is different
  31. 31. Future <ul><li>New social trends are more and more introducing in telco networks, turning the user into the centre of the content generation </li></ul><ul><li>Underlying Broadband technologies has allowed an explosion of application technologies developed a decade earlier </li></ul><ul><li>Applicability of AJAX in mobile devices can change the current scenario </li></ul><ul><li>User will decide the future creating the new Teleco 2.0 networks </li></ul>