Chewing gum has a long history, dating back over 5,000 years. Modern chewing gum was developed in the 1860s using chicle from Mexico. Now, over 3.74 trillion sticks of gum are produced annually, totaling over 100,000 tons consumed globally. While traditionally used for chewing, gum has benefits like improving concentration and reducing cravings. The document also suggests unconventional uses for gum, such as aiding in food selection by tasting gum flavors to identify dishes.

1. Fun&Funk Team | A Crash Course on Creativity 2013
Standford University
Chewing Gum
What else ?
Sunday, May 12, 13

2. Back in time
• Chewing gum in various forms
has existed since at least 5,000
years ago during the
Neolithic.The ancient Aztecs
used chicle as a base.
• The Greeks chewed gum, made
from the resin of the mastic
tree and many other cultures
have chewed gum-like
substances made from plants,
grasses, and resins.
Sunday, May 12, 13

3. In recent time
• The American Indians chewed
resin made from the sap of
spruce trees.Around 1850 a
gum made from paraffin wax
was developed.
• Modern chewing gum was first
developed in the 1860s when
chicle was imported from
Mexico for use as a rubber
substitute Synthetic gums were
first introduced after chicle no
longer satisfied the needs of
making good chewing gum
Sunday, May 12, 13

4. Some figures..
• Number of sticks of chewing
gum made every year 3.74
trillion.
• Tons of chewing gum consumed
each year 100,000 T.
• Total time gum would be
chewed every year if each piece
of gum was chewed for 30 min,
187 billion hours.
• Oldest piece of chewing gum is
9000 years.
Sunday, May 12, 13

5. Surprising benefits
• Chewing Gum can help you
concentrate.
• Mint gum can wake you up.
• Chewing increases blood flow
to the brain.
• Gum chewing helps you pay
Attention.
• Chewing gum can reduce
cravings for sweets.
• Chewing can prevent acid
reflux.
Sunday, May 12, 13

6. Focus on Taste and Smell
• In 1880,William White
produced the first flavored
gum,Yucatan.
• From that first moment to
present time, several techniques
had been developed to provide
natural taste, and even
biotechnology has arosen in the
the industry to provide natural
flavours wich are strong enough
to flavour the gum
Sunday, May 12, 13

7. How can OPEC help us to enjoy delicious
food even more?
Chewing gum is made from
synthetic rubber, which in
turn is made from oil, which
comes from OPEC.
Sunday, May 12, 13

8. Gum!!! Not just for chewing
• Consuming food takes more than 10
percent of our life. Food is a primal
source of energy.
• Not surprisingly we have
transformed it into an art.
• How can we improve this lofty
process furthermore?
• Chewing gum can be a creative way
to identify the flavour of food.
• Don`t you ever have any doubts in a
restaurant when it is time to order ?
• May you taste that strange ice cream
flavour before you by it ?
• And what about that strange new
spice that you want to use to
innovate your favourite meal?
Sunday, May 12, 13

9. Gums taste-testers make cooking
lessons incredibly more effective
Sunday, May 12, 13

10. You can try Before you by...
Scare of new discoveries ?
Just chew and taste !
Sunday, May 12, 13

11. No more disappointed clients
Not guessed properly your
last meal order ?
When it´s time to order..
..taste the flavour in advance
Sunday, May 12, 13

12. Enjoy health-friendly delicious
Traditional beautiful
cherry on top of your
cake in fact is chewing
gum, which is extremely
helpful after tasty dessert
to keep your teeth helthy
Sunday, May 12, 13

13. Gum flower on every
Beautiful flowers – chewing gums,
can make your teeth even more
healthier
Sunday, May 12, 13