Talk on Monitoring and Evaluation at the Open Society Foundation Think Tank Fund

1. LEARNING ON THE GO.
MEASURING &
IMPACT
Lucy Chambers
@lucyfedia

2. WHAT WE DO:
We are a global network to open up
knowledge around the world and see it
used and useful.
We unlock knowledge to empower citizens
and enable fair, sustainable societies

3. WHAT WE DO:
We are a global network to open up
knowledge around the world and see it
used and useful.
We unlock knowledge to empower citizens
and enable fair, sustainable societies

4. THE “EASY” STUFF TO
MEASURE:
Pushing for more usable data, deepening analysis
into the best data currently available;
[Above] Measuring usability of data in
the Open Data Census.
[Below] Automatically assessing
timeliness and quality of UK spend
reporting.

5. WHAT WE DO:
We are a global network to open up
knowledge around the world and see it
used and useful.
We unlock knowledge to empower citizens
and enable fair, sustainable societies

6. GETTING HARDER

7. DASHBOARD

8. WHAT WE DO:
We are a global network to open up
knowledge around the world and see it
used and useful.
We unlock knowledge to empower citizens
and enable fair, sustainable societies

9. ANECDOTES
NUMBER OF ACTIVE
CONTRIBUTORS
PARTNERS ALSO NEED TO
DO MEASUREMENT

10. LESSONS LEARNED
● Loyalty is the most valuable thing to measure
● “Conversions” not hits
● Measurement has to fit in with your workflows. e.g.
Google Analytics reports - emailed to you.
● We often apply different logic to real life “success”
and “digital” success.
● Sometimes the mere existence of your project
is enough to ensure behaviour change
● Fail fast - then iterate

11. DO PEOPLE UNDERSTAND
YOUR MESSAGE?

12. “LEARNING FROM
FAILURE IS LIKE
COMPOST: ALTHOUGH IT
MIGHT STINK AT FIRST, IT
GETS MORE VALUABLE
OVER TIME.”
BETH KANTER

13. TOOLS
● http://impactstory.org/
● https://chartbeat.com/
● Qlikview
READING
● Measuring the Networked Non-Profit - Beth Kanter et
al.
● http://www.thefledglingfund.org/resources/impact
● http://www.thefledglingfund.
org/resources/distribution-to-audience-engagement
● http://weareculture24.org.uk/projects/actionresearch/how-to-evaluate-success-online/