Learning on the go measuring & impact

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Talk on Monitoring and Evaluation at the Open Society Foundation Think Tank Fund

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Learning on the go measuring & impact

  1. 1. LEARNING ON THE GO. MEASURING & IMPACT Lucy Chambers @lucyfedia
  2. 2. WHAT WE DO: We are a global network to open up knowledge around the world and see it used and useful. We unlock knowledge to empower citizens and enable fair, sustainable societies
  3. 3. WHAT WE DO: We are a global network to open up knowledge around the world and see it used and useful. We unlock knowledge to empower citizens and enable fair, sustainable societies
  4. 4. THE “EASY” STUFF TO MEASURE: Pushing for more usable data, deepening analysis into the best data currently available; [Above] Measuring usability of data in the Open Data Census. [Below] Automatically assessing timeliness and quality of UK spend reporting.
  5. 5. WHAT WE DO: We are a global network to open up knowledge around the world and see it used and useful. We unlock knowledge to empower citizens and enable fair, sustainable societies
  6. 6. GETTING HARDER
  7. 7. DASHBOARD
  8. 8. WHAT WE DO: We are a global network to open up knowledge around the world and see it used and useful. We unlock knowledge to empower citizens and enable fair, sustainable societies
  9. 9. ANECDOTES NUMBER OF ACTIVE CONTRIBUTORS PARTNERS ALSO NEED TO DO MEASUREMENT
  10. 10. LESSONS LEARNED ● Loyalty is the most valuable thing to measure ● “Conversions” not hits ● Measurement has to fit in with your workflows. e.g. Google Analytics reports - emailed to you. ● We often apply different logic to real life “success” and “digital” success. ● Sometimes the mere existence of your project is enough to ensure behaviour change ● Fail fast - then iterate
  11. 11. DO PEOPLE UNDERSTAND YOUR MESSAGE?
  12. 12. “LEARNING FROM FAILURE IS LIKE COMPOST: ALTHOUGH IT MIGHT STINK AT FIRST, IT GETS MORE VALUABLE OVER TIME.” BETH KANTER
  13. 13. TOOLS ● http://impactstory.org/ ● https://chartbeat.com/ ● Qlikview READING ● Measuring the Networked Non-Profit - Beth Kanter et al. ● http://www.thefledglingfund.org/resources/impact ● http://www.thefledglingfund. org/resources/distribution-to-audience-engagement ● http://weareculture24.org.uk/projects/actionresearch/how-to-evaluate-success-online/

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