If you can’t explain it to your grandmother, forget it. - Luc Galoppin
Level Two: The Relationship
The first thing you need to be aware of is that you start as a foreign element, so pushing your
expertise down the throats of people will not amount to great things. Moods of all colors and sizes are
popping up: disbelief, denial, emotional numbness.
Raising the Bar No matter how up-to-date
your knowledge is; no
People need an matter how state-of-the-
architecture that helps art your model is; you
them to connect and should always remember
share their knowledge. that implementation is the
After a while, if you
are lucky, they declare
this as their platform.
Implementation is a
relationship thing. But
make no mistake about it:
it’s only the second level
of a three-level game.
Relationship is not the
final destination of our
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