What is truly powerful A/B testing and some of the concepts that will take your optimization to the next level

2. Help customers with…
● Setting up the right goals
● Identifying focus areas and strong ideas
● Experiment design
● Results interpretation
● Running an optimization program &
scaling up
Lev Tatarov
Strategy Consultant
@

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22. Conversion rate = converted visitors / total visitors

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44. Time

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50. Banners
Google ads
Admarkt
(PPC)

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59. Inconclusive results

60. Inconclusive resultsNo wins

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