Portfolio samples from my ten years of experience.

1. Art Direction
~ and ~
Creative Design Services
ADVERTISING
BOOK COVERS
BUSINESS COLLATERAL
LOGOS & BRANDING
PACKAGING
WEBSITE ART DIRECTION

2. Logo Designs
2 2 7 - 2 31 E S S E X S T • S A L E M , M A 0 1 9 7 0
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3. Data Sheets
>> DATA SHEET
NextLife: Choose. Brew. Renew.™
Invention Machine Invention Machine Goldfire
drives sustainable innovation
empowering faster, more
Goldfire informed and more creative
decisions to:
Increase product
thE ChoosE. BrEW. rENEW.™ Program
Powerful innovation software that automates every The K-Cup® Portion Pack Responsible Disposal Pilot is designed to explore alternative methods
innovation and competitive
day innovation tasks to drive sustainable innovation differentiation of brewed K-Cup disposal. We are partnering with a company named NextLife. We plan to have
brewed K-Cups sent to one of NextLife’s centers where more than 95% of the material will be
Innovation is the lifeblood of a company—driving top line growth and in-
separated and reused efficiently. Keurig plans to run this test for approximately 3-4 months.
creasing market share. But to continuously fuel your product pipelines Shorten time and cost to
Our intention is to fully understand the most sensible process for responsible K-Cup disposal
with new and competitively differentiated products, you cannot leave in- design and bring products
and measure the results.
novation to chance. Instead, you must drive sustainable innovation. to market
Sustainable innovation is the generation and validation of ideas in a re-
Improve product quality What is NEXtLiFE™? a BEttEr ChoiCE:
peatable and sustainable way—be they ideas for developing a break-
and reliability; reduce NextLife provides environmentally responsible solutions NextLife offers proven, practical,
through new product, improving an existing product or process, tackling
design errors for companies looking to make a positive impact on the and efficient systems to collect,
new markets, mitigating risks, or strengthening your IP portfolio.
amount of material currently going into landfills. Next- process and remanufacture a wide
Invention Machine Goldfire is a unique software solution that transforms Avoid re-inventing the Life products and programs reduce carbon dioxide (CO2) 1 range of products made of post
ideas into commercial products, making innovation a repeatable and sus- wheel or pursuing futile generation and offer an alternative to landfill disposal consumer recycled materials.
tainable process. Designed with engineers, scientists and researchers in research by capturing, recycling and remanufacturing landfill
mind, Goldfire automates more than a dozen critical innovation tasks destined products into new usable alternatives.
spanning a product’s lifecycle.
Invention Machine software is fueling innovation
“Goldfire focuses and
for leading companies worldwide across: To learn more visit:
informs an engineer's www.nextlife.com
thought processes by
automating innova-
tion tasks inherent in
AEROSPACE AND AUTOMOTIVE CONSUMER a product's lifecycle
DEFENSE and infusing ideas thE BENEFits:1,2,3,4
with knowledge...to The NextLife K-Cup Portion Pack Responsible Disposal Pilot provides the following environmental
VMTurbo Monitor
Field Management Software
uncover and validate benefits:
new ways of seeing Ϡ Rescues 513,000,000 plastic bottles from the landfill each year Real-time monitoring for your virtual infrastructure
ENERGY AND LIFE TECHNOLOGY or doing something.”
Suite for Construction
ENVIRONMENTAL SCIENCES Ϡ Saves 11,400,000 cubic feet of landfill area each year
Ϡ Reduces methane gas generated by decreasing amount of material going to landfills
Desktop Engineering
Magazine Ϡ Reduces CO2 emissions by making products from recycled materials versus virgin resins Discover:
• Hosts, clusters, storage and network elements
data centers, folders, NICs, HBAs, etc.
Revolutionizing the way work in the field is done and managed.
The facts and statements appearing above were provided to Keurig by NextLife Packaging Group.
1 Sustainability Consulting Report, Prepared for NextLife by Ciba Expert Services, January 2009
2 A cradle to gate assessment for the production of recycled materials, Prepared for NextLife by Ciba Expert Services, January 2009.
3 19 - 20.oz Bottles per Pound of Plastic (Natl. Association for PET Container Resources)
• Virtual machines, templates, resource pools
4 Cubic Yard Information provided by NAPCOR (1 Cubic Yard = 27 Cubic Feet)
inventionmachine.com • Boston • Frankfurt • London • Minsk • Paris • Tokyo • Relationships among resources; e.g.,
Capabilities Benefits which VMs are using which storage
Ᏽ Enable project and company-wide programs for Quality, Ᏽ Increase Profitability • Bottlenecks & performance problems
KAD NextLife - Final.indd 1 6/9/10 4:25:13 PM
Safety, Commissioning and more Ᏽ Reduce Risk
Ᏽ Bring Documents including Building Information Model Ᏽ Accelerate Project VMTurbo Monitor, the foundation of Monitor:
(BIM) data to the jobsite Schedules the VMTurbo Virtualization Management • Utilization of resources; identify over/
suite, empowers virtual infrastructure (VI) under-utilized resources at a glance
Ᏽ Measure the progress of projects and company programs Ᏽ Improve Deliverables administrators to gain full visibility of their
Ᏽ Identify trends and measure performance across projects, for Owners VI operations data through an intuitive • Excessive swapping/ballooning,
trades and teams web-based UI. With the VMTurbo Monitor, excessive CPU ready time
VI administrators can: • Storage IOPS, throughput and space
• Discover all physical and virtual usage; storage bottlenecks, latency, etc.
resources - automatically • Network throughput
• View VI performance hotspots at a • VM network mis-configuration
glance through a color-coded heat map
• Memory bottlenecks
• Identify over utilized resources to
eliminate bottlenecks
Ease of Use:
• Reclaim underutilized or wasted
• Simple UI; intuitive navigation/
resources and eliminate VM sprawl
drill-down to correlate across VI layers
• Keep the VI healthy and assure
application performance
• Agentless deployment; delivered
as a downloadable virtual appliance
• Detect, troubleshoot and prioritize
Vela Web™ Vela Mobile™ Vela Reports™ the resolution of problems in virtual • Automated installation and in-place
Ᏽ Accessible via the Ᏽ Documents, checklists, work- Ᏽ Project reporting for infrastructures software upgrades
Internet on any device lists and more for the iPad managing the jobsite • Ability to work with multiple VC
Ᏽ Industry-leading ease-of-use Ᏽ Use in the field with or Ᏽ Cross-project reporting instances from a single appliance
Ᏽ Powerful features for self- without Internet or cell for companies Benefits
phone connectivity VMTurbo Monitor helps administrators to gain more control and get complete visibility into their virtual
service of users, projects, Ᏽ Millions of observations infrastructure. It provides key metrics for managing Virtual Infrastructure health and ensuring reliable workload
company templates and more Ᏽ Any email-compatible phone managed - compare your and application performance. It helps detect virtual infrastructure bottlenecks and analyses the impact of these
(Blackberry®) can log issues company to others using Vela problems on virtual infrastructure’s performance for faster resolution. VMTurbo Monitor is free of charge for an
unlimited use license.
Construction happens in the field – Manage it™
3 400 Columbus Ave., Valhalla NY 10595 | Phone: (914) 495-3500 | www.vmturbo.com | Copyright © 2010, VMTurbo.

4. Book Covers
A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer “A powerful, important, and eye-opening book. Simon expertly demonstrates how, by skillfully using
generates more than $1M in revenue in four months with only four employees. A voiceover company is able technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing
to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm levels of success. The New Small is a very big idea. Read it, but be warned: You may want to change your
increases access to key information while dramatically reducing technology-related costs and risks. And these life once you’ve finished it.” Mitch Joel – President of Twist Image and author of Six Pixels of Separation
four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and
open source software, social media and networks, mobility, cloud computing, and other emerging technologies
to do things simply not possible even five years ago.
In The New Small, you’ll discover how these companies ABOUT THE AUTHOR
creatively and intelligently use technology to: PHIL SIMON is the author of the
• Reach new customers Why New Systems Fail (Cengage, 2010)
and The Next Wave of Technologies
• Reduce costs
(John Wiley & Sons, 2010). He consults
• Increase internal collaboration and communication companies on how to optimize their use
• Create flexible work environments of technology. While not consulting, Phil
speaks about emerging trends and tech-
Rife with profiles from a wide variety of industries, The New Small
nologies. He also writes for a number
offers pragmatic advice and lessons about how small businesses are of technology-oriented media outlets.
harnessing the power of emerging technologies. It’s a must-read He received a BS in policy and manage-
for small business owners—and those thinking about starting ment from Carnegie Mellon University
their own shops. and a master’s in industrial and labor
relations from Cornell University.
ACCLAIM FOR THE NEW SMALL To find out more about Phil or read
“We’ve known for a while that ‘small is the new big,’ to quote Seth Godin, his blog, visit one of his web sites:
but a piece has been missing—specifically the piece that explains how www.philsimonsystems.com
technology has been accelerating the trend and how companies can www.thenewsmall.com
harness technology to take advantage of it. In The New Small, Phil Simon
does a masterful job of filling that void. I heartily recommend it.”
– Bo Burlingham, editor-at-large Inc. Magazine and author of
Small Giants: Companies That Choose To Be Great Instead of Big
“A veritable treasure chest of management tips and technologies.
PHIL SIMON
Simon’s storytelling rivals Malcolm Gladwell and his knowledge
of technology rivals Chris Anderson. A must-read.”
– Paul Spiegelman, Author of Why is Everyone Smiling?
“An excellent book for seasoned business owners and entrepreneurs
alike. When you read The New Small, be sure to have a notepad and
highlighter handy. Highly recommended.” How a New Breed of Small Businesses Is
– Shama Kabani, Author of The Zen of Social Media Marketing
“ In this powerful and indispensable book, Simon shows how small
Harnessing the Power of Emerging Technologies
and medium-sized business can out-duel the big guys through
smart and sharp adoption of nimble tech.”
ISBN 978-0-9829302-3-6
– Jay Baer, Co-author of The NOW Revolution 90000 >
phil simon
4
Author of The Next Wave of Technologies and Why New Systems Fail
www.motionpub.com US $19.95 9 780982 930236 Foreword by Chris Brogan - President, Human Business Works

5. www.danverscares.org
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6. www.kapowder.com
6

7. Website design concept for Kortec.com while employed at Digital Bungalow.
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8. www.newcastlebuildingco.com - in conjunction with Scholes Marketing
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9. www.raviperry.com
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10. www.smartschoolsnetwork.org
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11. www.velasystems.com - in conjunction with Scholes Marketing
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12. Twitter pages: twitter.com/FletcherDesigns , twitter.com/velasystems , twitter.com/cloudswitchcom
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13. Connect with us:
www.FletcherDesigns.com
twitter.com/FletcherDesigns
facebook.com/FletcherDesigns
linkedin.com/in/LukeFletcher
Office: 978-208-0948
Mobile: 617-438-4076