Syllabus

1. Course Syllabus
1. Program of Study: Bachelor of Arts Program
(Communication Design)
Faculty/Institute/College: Mahidol University International College
2. Course Code: ICCD 360
Course Title: Graphic Design History
3. Number of Credits: 4 (4-0-8) (Lecture-Lab-Self study)
4. Prerequisite(s): ICCM 202 or equivalent
5. Type of Course: Required Course
6. Trimester I and II
7. Conditions: Enrollment cap: 40 students
8. Course Description:
Historical survey of graphic design, presenting work from various perspectives: cultural and
cross-cultural, historical and timeless. Focused on shaping visual sensibilities and
broadening the palette of references essential to the process of design thinking.
9. Course Objectives:
After successful completion of this course, students will be able to:
9.1 Identify major periods, cultures, and designers in relation to graphic design history.
9.2 Use graphic design and general design terminology essential in upper level courses
and design careers.
9.3 Demonstrate a stronger sense of aesthetics, as visual sensibilities are developed and
refined.
9.4 Think critically in the arena of visual communication design.
9.5 Conduct research into graphic design history.
9.6 Craft a term paper using learned skills in research and critical response.

2. 10. Course Outline
Week Topics
Hours Instructor
Lecture Lab Self
study
1
Introduction to the course. Prologue to Graphic Design.
4 0 8 Konstanz
2 Graphic Design in the Renaissance: Early Printing. 4 0 8 Konstanz
3
Graphic Design in the 19
th
Century
Timeline assigned
4 0 8 Konstanz
4 Modern Design 4 0 8 Konstanz
5 The Bauhaus. Documentary: Herbert Matter 4 0 8 Konstanz
6
Midterm Review / Midterm Exam
Timeline due
4 0 8 Konstanz
7
International Typographic Style. Documentary: Helvetica
Research Paper assigned.
4 0 8 Konstanz
8 International Typographic Style 4 0 8 Konstanz
9
The New York School
4 0 8 Konstanz
10
The New York School Documentary: Milton Glaser
4 0 8 Konstanz
11
Post-Modern Graphic Design
4 0 8 Konstanz
12
Post-Modern Graphic Design
Research Paper due
4 0 8
Konstanz
13 Final Exam
Total 48 0 96

3. 11. Teaching Methods
11.1 Lecture
11.2 Group discussion and critique session
11.3 Self-study
12. Teaching Media
12.1 Textbook
12.2 Supplementary handouts
12.3 Presentation of images
12.4 Visual references
13. Measurement and Evaluation of Student Achievement
Students will demonstrate their ability to:
13.1 Identify major periods, cultures, and designers in relation to graphic design history.
13.2 Use graphic design and general design terminology essential in upper level
courses and design careers.
13.3 Demonstrate a stronger sense of aesthetics, as visual sensibilities are developed
and refined.
13.4 Think critically in the arena of visual communication design.
13.5 Conduct research into graphic design history.
13.6 Craft a term paper using learned skills in research and critical response.
Student achievement will be evaluated by means of:
Timeline 15%
Paper 25%
Midterm Exam 25%
Final Exam 25%
Participation / Discussion 10%
Total 100%
Student achievement will be graded according to College and University
standard using the symbols A, B+, B, C+, C, D+, D and F.
Students must have attended at least 80% of the total class hours of this course.

4. 14. Course Evaluation
14.1 Students’ achievement as indicated in number 13 above.
14.2 Students’ satisfaction towards teaching and learning of the course using
questionnaires.
15. References
Hollis, R. (2009). Graphic Design: a Concise History. New York: Thames & Hudson.
Meggs, P. (2014). A History of Graphic Design. New York: Van Nostrand Reinhold.
16. Instructor
Asst. Prof. Dale Konstanz
dale.kon@mahidol.ac.th
Line: daleism
Office: Fine and Applied Arts Division, Aditayathorn Building 6
th
Floor
17. Course Policies
Attendance It is imperative that you attend every class session. Roll will be taken
each session. You are required to stay for the entire class. If you leave class early, you
will be marked absent. If you have a valid reason for missing a class, such as an illness
or death in the family, you can submit a formal written letter in English, to be
excused. The instructor has the right to accept or deny excuses. If you miss more than 4
classes, you will fail the course.
Punctuality Arrive to class on time, as arriving late is disruptive to your classmates
and to the instructor, and it slows down the pace of the class. If you arrive after the
instructor takes roll call, you will be marked late. If you are late 3 times, it will be
considered one absence. If you arrive 15 minutes late or more after roll call, you will be
marked absent for the day.
Breaks You will be given one 10 minute break each class. The break will be
announced by the instructor. You are expected to return to class ON TIME after the
break. The instructor may take attendance after break, and if you are late, it will count as
one late arrival (see above). If you return to class later than 15 minutes after the end of
break, you will be marked absent for the day.
Lecture As this course involves viewing examples of design, it is your
responsibility to stay focused and look at the visual images projected on the
screen. Unless there is a class discussion, critique, or conversation with the instructor,
there is to be minimal talking during the class. It is highly recommended that you take
notes during the lectures as a way to remember the information presented. Turn off your
mobile phone and do not use your laptop or any other electronic devices during
the lecture.
Academic Honesty Policy Academic work that is submitted to the instructor is
assumed to be the result of one’s own work, thought, research, or self-
examination. Further, when wording, organization, images, or ideas are borrowed from
another source, that source is to be adequately acknowledged according to proper
academic conventions. Plagiarism is the failure to acknowledge the use of words, ideas,
images, and/or organization of another. Anyone engaged in plagiarism will fail the course
and further actions may be taken.