1. The
Promotion
of Film
Trailers

2. • The trailer is important as they are
able to provide the audience with a
taste, a ‘flavour’ of the film.

3. • Till the release of films, trailers are loaded up on YouTube to promote interest.
• These trailers allow a wide audience to preview the films plot.
• Anticipation is key to our understanding of cinema. Film trailers present enthusiasm
for the release of an upcoming film
• With this eagerness surrounding the release of the film, magazine cover and posters
are release to encourage the hype.
• Trailers are not only promoted through the television but also social websites such as
Twitter and Facebook. This circulates through the network as millions of individuals
use these social websites every day.
• As the world becomes technologically progressive, mobile phones have become the
‘it’ item to find out that latest ‘gossip’ whether it be about a celebrity staring in a new
movie or the latest movie being promoted through a trailer as now Apps such as
‘Latest movie trailers’ and ‘Movie Genius’ have been released that allow you to view
these trailers
.

4.
Analysis of trailers
(within the horror/supernatural genre.)

5. The movie trailer starts of with an establishing shot of new york city and voices are heard of a man and
woman having a conversation and then a few moments later we are shown this man and woman. The
female is given another file by the man who throws it on her desk and a low angle shot is used to show
that the man is the boss so he has the right to add on the her case files. We see a picture of a young girl
and she is the 39th case- this refers back to the title of the movie. The production title and logo appears
after this and then we hear a whispering sound and we see a normal ‘Americans, dream house’. The
female is digging for information on the young girl and we then know she is a social worker. The woman
offers help to the child as the child describes the life she lives in fear, the child is presented to be very
vulnerable and the females mothering instinct kicks in. Constant cutaways are used to show the parents
many attempts of harming the young child. The child is finally saved and a medium close of the female
holding the young girl is used. The next shots consist of the female and child getting to know each other
and the female finally getting courts permission to look after the girl. Then strange occurrences take
place, the female worries about the child and decides to find out information on her and then we move
on to her male friend an over the shoulder shot is used to see him using a cotton bud to pull out a bee,
this shocks the audience we then hear the noise of hundreds of bees and we then see them everywhere
and eventually killing the male. The next shots are supernatural occurrences that follow the young girl
and the scene ends with the female holding on to the young girl they are both under the bed and the
female is still trying to protect the child, a two shot is used and then the title appears.
CASE 39

6. CASE 39’s IMDB research indicates that females and males under the age of 18
should be our target audience as they prefer films from the horror genre with a
supernatural twist.
• IMBD RESEARCH.
• Males - 6.0
• Females - 6.2
• Aged under 18 - 6.6
• Males under 18 - 6.4
• Females under 18 - 6.8
• Aged 18-29 - 6.1
• Youtube clip - http://youtu.be/9wtgVerQuso

7. The trailer starts off with a voice over, a female character that is talking sounds sad,
this makes me think that the movie is building tension for either a thriller or drama
because this occurs during the titles appearance. After a establishing shot of a
background of a house we are then shown a lot of small children enjoying themselves.
The title 'Orphan' informs us that this is a care home and this shot gives us this
evidence. We are shown shots of key characters and a over the shoulder shot with the
camera panning presents us a young girl sitting on a desk. The couple walk towards
the child and look down on her smiling, this may show us that the child looks
rather vulnerable and the couple may take care of her, and she soon charms them.
After a quick shot of the child’s file based on her life, the next shot is a Over the
shoulder shot as the nun informs the parents of the young girls life. After various shots
of the journey to the families home, the child is Introduced to her ‘new’ brother and
younger sister. A point of view shot is used as the child enters her new class room, she
is dressed very old fashion and comments are made by a female student, using an
extreme close up we see that the child's face is expressionless but she will get back at
the other girl.
THE ORPHAN

8. THE ORPHAN’s IMDB research indicates that females and males under
the age of 18 should be our target audience as they prefer films from
the horror genre with a supernatural twist.
IMBD RESEARCH
Opening Weekend$12,871,483 (USA) (26 July 2009) (2,750
Screens) •£570,146 (UK) (9 August 2009) (285 Screens)
Males 6.9
Females 7.1
Aged under 18 7.3
Males under 18 7.2
Females under 18 7.5
Aged 18-29 7.1
Youtube Clip - http://www.youtube.com/watch?v=anzeqfnVD9o

9. The Saw trailer presents a scary mood through sound, editing,
camera angles and shots.
A variety of diegetic and non-diegetic sounds were used.
The high pitched (non diegetic sound) noise intended to build
tension and fear within the audience.
The diegetic sounds such as the sounds of the chains and the
clock ticking, laughter of a clowns and screams create an eerie
atmosphere and this makes the audience feel anxious.
A majority of the voices in the trailer are not very clear and
understandable, the audience fear the unknown so they feel on
edge.
Saw trailer

10. Budget
$1,200,000 (estimated)
Opening Weekend
$18,276,468 (USA) (31 October 2004) (2,315 Screens)
£1,239,813 (UK) (3 October 2004) (301 Screens)
Males – 7.7
Females – 7.5
Aged under 18 – 8.0
Males under 18 – 8.0
Females under 18 – 7.9
Saw’s IMDB research indicates that females and males under the age of 18 should
be our target audience as they prefer films from the horror genre with a
supernatural twist.