1. Group BAM!
Shauna Allen: 10346273
Laura Mulville: 10314531
Louise Dunne: 10342911
Séamus Stacey: 68573387

2. Berna Hatton
 Founded the Mill Will Cellar in 1996
 Had never been in the Wine Trade
before
 After one year of success, Berna won
Off-Licence of the Year Award
 Went on to win the award again a
couple more times
 Prides herself on personal connection
with customers in order to gain
feedback

3. What is The Mill Wine
Cellar?
 Off-licence specializing in sale of
fine wines and selection of
foreign beers and spirits
 Café – Selling delicious
sandwiches, paninis, wraps and
pastries with tea and coffee
 DVD rental
 Wine Appreciation
Classes, regular wine tasting
and quizzes.

4. Mill Wine Cellar’s Social
Media
MWC already had a great reputation online
with it’s use of:
 Official Website - provides all information
on contact details, products and events
 Active Facebook - fan and friend page
updated regularly to connect with
customers in an informal and friendly
manner
 Email lists - Emails are sent out regularly to
keep all informed on all forthcoming
Classes and Tastings and other information

5. Social Media Recommendations
The three most influential social media sites are:
 Twitter
 Facebook
 LinkedIn
As e-marketing consultants we set up and ran a successful:
 Twitter
 LinkedIn
Updating them daily with new information of special offers and news from
the business.
 As the MWC already had an up-to-date Facebook account we took part in
posting special offers and news to the fans of the page.
 Our main goal was to position the MWC in the minds of the population of
Maynooth, in particular the students of the University

6. The Importance of E-Marketing
 The Importance of e-marketing nowadays for small
businesses:
 70% of all Irish Adults are now Internet Users.
 Advertising online is now more effective than even
newspapers;
 people now spend up to 7 hours of their spare
time per week on the internet. This is twice as long
as they will spend reading the newspapers.
 Lower costs – E-marketing can reach target
markets at lower prices then traditional marketing
methods.

7. The Mill Wine Cellar is online!!
@MillWineCellar
facebook.com/THE.MILL.WINE.CELLAR
linkedin.com/pub/mill-wine-cellar/50/a19/970
millwinecellar.ie