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G-startup
1.
2. Lots of Buttons is an online crafts store that
aggregates every crafting material in the world
and offers them at 50% off retail
3. The Problem
Expensive, high searching costs, unreliable
availability due to long supply chain
The Solution
Aggregate, ship from where we source, and
don't carry inventory
4. Big Market
$29 billion US market, 7% CAGR since 2001
Expensive logistics, Made in China
Speak English, Ship Cheaply, Be in China
Viva la Hong Kong!
5. Why buttons?!
Because buttons are hard to find!
● pain point
● small but highest margin vertical
● high value per gram
6.
7. Milestones
#3 rank on Google for "buttons"
800 unique visits a day
March sales are US$13k
Break-even point at $18k
$25 average order size
$10 CAC
8. Expansion Plans
Horizontally
Add much larger verticals such as
scrapbooking ($3.3 billion), beads ($2.3 billion)
Vertically
Source from factories and source for B2B
'Z' Axis
Add other revenue streams such as Etsy
9. We need investment!
Marketing for the next two verticals: beads and
ribbons
Operational support and best practices in place
for fielding those verticals
Synergistic cross-selling to current customers
10. Our Team
Ken@lotsofbuttons.com (Founder)
made $120k in college through e-commerce
Vytas@lotsofbuttons.com (CTO)
senior dev at company that IPO in 2010
Brian@lotsofbuttons.com (VP of Marketing)
online marketing at pre-IPO startup; American Express
Jong@lotsofbuttons.com (Seed Investor)
part of PE firm that brought Starbucks to Beijing