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Lots of Buttons is an online crafts store that
aggregates every crafting material in the world
       and offers them at 50% off retail
The Problem
Expensive, high searching costs, unreliable
availability due to long supply chain


The Solution
Aggregate, ship from where we source, and
don't carry inventory
Big Market
$29 billion US market, 7% CAGR since 2001

Expensive logistics, Made in China

Speak English, Ship Cheaply, Be in China

Viva la Hong Kong!
Why buttons?!


    Because buttons are hard to find!

     ● pain point
     ● small but highest margin vertical
     ● high value per gram
Milestones
#3 rank on Google for "buttons"
800 unique visits a day

March sales are US$13k
Break-even point at $18k

$25 average order size
$10 CAC
Expansion Plans
Horizontally
Add much larger verticals such as
scrapbooking ($3.3 billion), beads ($2.3 billion)

Vertically
Source from factories and source for B2B

'Z' Axis
Add other revenue streams such as Etsy
We need investment!
Marketing for the next two verticals: beads and
ribbons

Operational support and best practices in place
for fielding those verticals

Synergistic cross-selling to current customers
Our Team
Ken@lotsofbuttons.com (Founder)
made $120k in college through e-commerce

Vytas@lotsofbuttons.com (CTO)
senior dev at company that IPO in 2010

Brian@lotsofbuttons.com (VP of Marketing)
online marketing at pre-IPO startup; American Express

Jong@lotsofbuttons.com (Seed Investor)
part of PE firm that brought Starbucks to Beijing
www.lotsofbuttons.com

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G-startup

  • 1.
  • 2. Lots of Buttons is an online crafts store that aggregates every crafting material in the world and offers them at 50% off retail
  • 3. The Problem Expensive, high searching costs, unreliable availability due to long supply chain The Solution Aggregate, ship from where we source, and don't carry inventory
  • 4. Big Market $29 billion US market, 7% CAGR since 2001 Expensive logistics, Made in China Speak English, Ship Cheaply, Be in China Viva la Hong Kong!
  • 5. Why buttons?! Because buttons are hard to find! ● pain point ● small but highest margin vertical ● high value per gram
  • 6.
  • 7. Milestones #3 rank on Google for "buttons" 800 unique visits a day March sales are US$13k Break-even point at $18k $25 average order size $10 CAC
  • 8. Expansion Plans Horizontally Add much larger verticals such as scrapbooking ($3.3 billion), beads ($2.3 billion) Vertically Source from factories and source for B2B 'Z' Axis Add other revenue streams such as Etsy
  • 9. We need investment! Marketing for the next two verticals: beads and ribbons Operational support and best practices in place for fielding those verticals Synergistic cross-selling to current customers
  • 10. Our Team Ken@lotsofbuttons.com (Founder) made $120k in college through e-commerce Vytas@lotsofbuttons.com (CTO) senior dev at company that IPO in 2010 Brian@lotsofbuttons.com (VP of Marketing) online marketing at pre-IPO startup; American Express Jong@lotsofbuttons.com (Seed Investor) part of PE firm that brought Starbucks to Beijing
  • 11.
  • 12.