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Digital Representation

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presentation sharing my experiences of representing people, organisations and events online, including recommendations for DIY options

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Digital Representation

  1. 1. Experience sharing working with information and the web
  2. 2. Lorna Jane Mitchell ● Web development consultant, writer, trainer ● Entrepreneur ● Accidental marketeer ● Website: http://lornajane.net ● Twitter: @lornajane
  3. 3. Information and The Web ● Websites ● Digital channels ● Managing investment ● Measuring return
  4. 4. Websites ● Contact point ● Domain-specific content ● News ● Brochure ● Call to action!
  5. 5. My Website
  6. 6. Information
  7. 7. Shopping
  8. 8. Tips for Buying a Website ● Start simple and iterate ● Get involved ● Avoid lock-in
  9. 9. The DIY Website ● Achievable ● even by technophobes! ● Content management tools ● Choose a template ● Add content
  10. 10. Content Management
  11. 11. Content Management
  12. 12. DIY Websites ● Google Sites ● http://sites.google.com ● Wordpress ● http://www.wordpress.com ● Drupal ● http://www.drupalgardens.com/
  13. 13. Content is King ● Events ● Publications ● Related news ● Appeals
  14. 14. Technical Terms ● Hosting ● Where the website actually lives ● Domain ● Its web address ● Domains can point to hosted solutions
  15. 15. Additional Services ● Search engine optimisation ● Template design ● Copywriting
  16. 16. Metrics
  17. 17. Mobile
  18. 18. Mobile Web
  19. 19. Apps ● Phone programs ● More control than a web page ● Manufacturers have marketplaces
  20. 20. Digital Channels ● We reach people many ways ● Same people ● Same information ● Avoid duplication ● of information ● of systems
  21. 21. Systems Diagram software application web site mobile web device app databases 3rd party API
  22. 22. Social Media ● Announcements ● Promotion ● Spreading news ● Costs more time than money
  23. 23. Twitter ● Short messages ● Quick news ● Share links ● Follow others
  24. 24. Tweets
  25. 25. Followers
  26. 26. Facebook ● Post items ● Groups ● Events
  27. 27. URL Shorteners ● http://tinyurl.com ● http://bit.ly
  28. 28. Measuring Return http://twittercounter.com http://tweetreach.com
  29. 29. Digital Representation ● Need not cost $$$ ● Does need regular attention
  30. 30. Any Questions?
  31. 31. Image Credits ● Twitter icon http://www.flickr.com/photos/mfilej/2397881577/ ● Garden http://www.flickr.com/photos/lornajane/4880588436/ ● Phones http://www.flickr.com/photos/nino63004/3729955754/
  32. 32. Thanks! http://lornajane.net @lornajane

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