HOW TO EXPORT A PRODUCT

2. What Would The Product Or Servicie Be? Describe Its Characteristis And
Reason Why You Choose That Producte/ Service
Product: leather umbrella
Because is an innovative and useful concept
which facilitates export, it is a product that has
not yet come on the market and that could give
us big profits

3. Characteristics the product:
• SIZE: BIG, MEDIUM , SMALL
• COLORS: ALL COLORS
• DESIGN: CHILDREN, YOUNG , ADULT ,
PERSONALIZED
• STICK: WOOD COVERED IN LEATHER
• DIPSTICK: ALUMINUM
• SPOKE: ALUMINUM COLORS
• BROOCH: AUTOMATIC BUTTON
• LEATHER LINING IN ALL STYLES.
• PRICE: $ 200

4. IF YOU HAD THE POSSIBILITY TO EXPORT YOU PRODUCT OR SERVICE WICH
COUNTRY WOULD YOU EXPORT IT TO? WHY?
it will export to Russia
due to weather
conditions , it is a
country with 150 million
inhabitants and the
target market is Moscow
and also has enough
economy to buy leather
umbrella

5. Whit do think you would be successful with this business idea?
The 100% leather products are
considered a luxury item in addition to
this are very useful in proportion to
the climate and the offer is interesting
though prices are high , a country like
Russia has a strong economy

6. Do a search about the export situation of the a product/ service you chose
report what you found
Distribution channel
We will handle three lines of distribution , our
business dealers franchisors and own stores will go
through the “CO” brand turn intermediaries direct
their products to the store hypermarket
consumption , and often stores distribute products
in outlets and there to final consumers .
We will export our product by air departing from
Bogota Airport with arrival at Moscow airport