Exploring new materials & methods as a source of inspiration to create a unique brand position
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Ms.Sonia Agarwal, CEO of WHITENIFE speaks about how to explore new materials and methods as a source of inspiration to create a unique brand position.
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Exploring new materials & methods as a source of inspiration to create a unique brand position
- 1. “Exploring new materials and methods as a source of inspiration to create a unique brand position.”
- 2. How are the Flintstones different than the Jetsons?
- 3. How does fashion evolve with changing technology & available materials?
- 5. It is a new product or method that creates a larger a positive impact than the existing alternatives. “It distinguishes between a leader & a follower” Steve Jobs
- 9. MASS PRODUCED LOW COST MATERIALS = CHEAP PRODUCT Importance of Design, quality, durability, researched creativity is low.
- 10. High Material Cost High Design Cost Complex & expensive making process. Security/Insurance cost Customer Retail Experience = HIGH PRICED PRODUCT
- 11. Do we need to innovate?
- 12. WHY DO WE NEED TO INNOVATE? The global apparel market was valued at US$1.7 trillion in 2012 and employs approximately 75 million people. This does not include the $16.5 Billion Fashion Accessory market, which is expected to grow faster than the fashion apparel market.
- 13. Innovate. Differentiate. Stay Ahead.
- 14. What type of trends do we need to follow to stay ahead of the curve?
- 19. Old Material Old Material Old Design New Design New Material New Material Old Design New Design
- 20. Old Material Old Design Old Material New Design New Material Old Design New Material New Design • Heavy Competition, Low Innovation. • Focused on resale values • Locked in on design & material front • Difficult to differentiate, Low Brand Loyalty, Exceptional Design Concepts • May result in a fad • Heavily relies on material to drive brand. • Innovation, Genius, Avant Grade • Important to create awareness • Importance to understand the material
- 22. To be an established luxury fashion house that understands design, appreciates high quality craftsmanship by using only animal friendly material.
- 24. What is it to design with Elfh?
- 25. PROPERTIES OF ELFH 89% similar to genuine Elephant ivory Made in Europe Exclusively available thru WHITENIFE. Excellent Mechanical Machinability Allows for intricate designing- 0.01mm intricacy Minimum Breakage Risk High Quality Surface Easy Maintenance & Cleaning Hydrolysis Resistant
- 26. What is it to be a designer at WHITENIFE?
- 27. REFRESHINGLY DIFFERENT CREATIVE QUIRKY QUICK LEARNER WITTY ONE OF A KIND PASSIONATE ELEGANT OPTIMISTIC TECHNICALLY SOUND CLASSY HARD-WORKING PATIENT ROMANTIC COMPASSIONATE DREAMY SENSE OF HUMOR HAPPY BOLD EXPLORERS
- 36. Lets get designing. Groups of 10 Design three pieces of accessory with the material in front of you as the core material.
- 37. What does your company stand for? What do you want to design? For whom are you designing? What are you designing with? What is the design? Is the design feasible?
- 38. CONSTRUCT OF A GOOD DESIGN Material Process Artwork
- 39. Why incorporate new materials?
Editor's Notes
- Design? Uniqueness? Individuality
- Design? Uniqueness? Individuality
- with a 9% growth rate
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- Unique designsSupport and present highquality craftsmanshipSupport a causeHigh branding