Mind your own business

1,047 views

Published on

Lecture @ La sQuola -
Biella, 25 marzo 2010, Italy

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,047
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
37
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mind your own business

  1. 1. Mind your own business Workshop @ La sQuola BIELLA 25 marzo 2010 Lorenzo Benussi lorenzo.benussi@gmail.com 1
  2. 2. Business Model Generation Book (2009) by Alexander Osterwalder & Yves Pigneur + 470 practitioners www.businessmodelgeneration.com 2
  3. 3. A business model describes the rationale of how an organization creates, delivers, and captures value. (Business Model Generation, Alexander Osterwalder & Yves Pigneur) 3
  4. 4. Ogni attività ha un Busines Model 4
  5. 5. 1) Customers Segments Mass market Niche market Segmented Diversified Multi-Side platforms 5
  6. 6. 2) Value proposition Newness Performance Customization Design Effectiveness - "job done" Brand/Status Price Cost reduction Risk reduction Accessibility Convenience/usability 6
  7. 7. 3) Channels Direct vs Indirect Awareness Evaluation Purchase Delivery After sales 7
  8. 8. 4) Customer relationship Personal assistance Dedicated personal assistance Self-Service Automated services Communities Co-creation 8
  9. 9. 5) Revenue Streams Asset sales Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising Pricing Mechanisms: Fixed vs Dynamic 9
  10. 10. 6) Key Resources Physical Intellectual Human Financial 10
  11. 11. 7) Key Activites Production Problem solving Platform/network 11
  12. 12. 8) Key Partnership Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources 12
  13. 13. 9) Cost Structure Cost-driven Value-driven Cost structure has the following characteristics: 1. Fixed costs 2. Variable costs 3. Economies of scale 4. Economies of scope 13
  14. 14. Business model generation 1.Customers Segments 2.Value proposition 3.Channels 4.Customer relationship 5.Revenue Streams 6.Key Resources 7.Key Activites 8.Key Partnership 9.Cost Structure Efficiency Coolness 14
  15. 15. proviamo con un caso concreto, il tuo? 15
  16. 16. Fine GRAZIE lorenzo.benussi@gmail.com 16

×