The Road To Network Publishing972003

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Slides from publishing expert David Worlock at the Mark Logic Digital Publishing Summit on 12/10/09 at The Plaza Hotel in New York

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The Road To Network Publishing972003

  1. 1. The Road to Network Publishing<br />David R Worlock<br />MarkLogic Digital Publishing Summit<br />New York, December 2009<br />
  2. 2. “Network”<br />Content in the context of re-useability<br />Customer/user is in the lead<br />Application is semantic in some sense<br />2<br />
  3. 3. What are the components of value in the content businesses?<br />3<br />
  4. 4. Where are we now – in the aftermath of Web 2.0 ?<br />Community – in full flood <br />Workflow – proving more difficult than we thought ?<br />Vertical Search – vital , but did we fully understand the implications ?<br />Somewhere we forgot the drivers – productivity , improved decision-making,cheaper costs of compliance , better risk management – but our users did NOT <br />4<br />
  5. 5. The Legacy of Recession<br />Recession is when service change goes faster<br />Competitive leapfrogging becomes commonplace<br />Not everyone emerges at the same time and the effects linger<br />It takes a longer time than we usually anticipate to return to the old growth rates - which is why our users want us to go faster to help them return to growth <br />5<br />
  6. 6. Commoditization is the biggest enemy<br />Our users , even if they cannot grow the topline , are under huge pressure to restore and improve margins<br />This drives the focus on productivity, decision-making and cheaper compliance<br />And in turn , users seek to apply the cheap , or the free , or the “good enough “ solution<br />We need to demonstrate how expensive this can be !<br />6<br />
  7. 7. Reactions in a Networked World<br />Users can data share without necessarily losing competitive edge<br />Users can buy in bulk at a central point , and re-use and add value in their own intranet environment<br />Generalized “solutions “ become mere products. Custom is king<br />Data quality and uniqueness remains important , but not beyond the price point<br />7<br />
  8. 8. How must we react to the Challenge?<br />Structure our content to allow custom restructuring<br />Create modular applets to help users to customize<br />Federate with third party content across common structures in order to build more complete solutions<br />8<br />
  9. 9. Super-Customization<br />Hand the API to the user <br />Invite users to recombine your content with theirs to create unique datasets , but using your tools<br />Seek to lock in support and update to secure resubscription and reliance<br />9<br />
  10. 10. But we sell products , not services !<br />eBooks are a whole new market<br />Here we can price to format again , avoiding value pricing<br />BUT, there are real risks here , unless…<br />10<br />
  11. 11. … we network publish here too…<br />Make them fully searchable , and contextually open to third party content<br />Attach the applets that draw fresh value out of collections<br />Generate the links that allow them to be network tools<br />Price them to quality , not to format<br />11<br />
  12. 12. Case Studies in Solutions<br />Thomson Reuters : Pharma and Innovations<br />McGraw Hill and Reed Business: Construction Network and BIM<br />DMGT: Landmark and Quest<br />Complinet<br />Elsevier Health: Evolve<br />12<br />
  13. 13. Case Studies in Applications<br />ChemSpider<br />Open Calais Toolkit<br />Oxford Music Online ( MarkLogic)<br />AIPUniPHY.com and iResearch ( Collexis and MarkLogic)<br />13<br />
  14. 14. Lessons Learnt …<br />Revenue streams can diversify: education and audit at Complinet are good examples<br />Tools to improve useability and enable client data sharing in the intranet can be vital (LexisNexis)<br />Management and marketing tools can be as important as process improvement (Westlaw)<br />Community and client inter-action can change brand perception and realize “lock-in” ( Nature)<br />Consultancy and service support are revenue components in their own right (Complinet)<br />14<br />
  15. 15. Two prerequisites for change…<br />You must give up a product mindset and take on a services and solutions view of your content<br />… and you have to be confident that you know what your customers do for a living – on the network , but also in real life – to be able to envisage helping them in this way .<br />15<br />
  16. 16. It is not the strongest of the species that survive , nor the most intelligent , but the one most responsive to changeCharles Darwin<br />16<br />
  17. 17. Contact David Worlock at david@davidworlock.com<br />Tel +447836361873<br />On Twitter at dworlock<br />Blog at www.davidworlock.com<br />17<br />

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