2. The Sims Developer – Maxis Publisher – EA (PC) Release Date – March 23rd 2001 (PC) The Sims is a strategic life simulation game in which the player can customize its characters lifestyle and the environment it lives in. 7 expansion packs were also released to enhance game play including, The Sims: Livin’ Large, The Sims: House Party and The Sims: Makin’ Magic. It was later released on the Playstation, Xbox and GameCube.
3. The Sims 2 Release Date – September 16th 2004 The Sims 2 introduced far more detail in mesh quality, texture quality, animation capability and allowing players to see the world in 3D. The characters were more customizable with adaptable facial features. The game play in comparison with the Sims was more versatile with new expansion packs such as Sims 2 University which meant a new stage of life – Young Adult.
4. Sims 3 Release Date: June 2nd 2009 The Sims 3 introduced a new concept to playing, Open World. The Open World feature allows players to interact with all buildings in the neighborhood without lengthy loading waits. Create-a-Sim now allows the player to modify the polygon 3D models.
5. Distribution The Sims games are available for purchase in most Games stores as well as from the Sims Official website. Consumption After installing the game, players have the opportunity to register and then download houses, community lots, characters, families ect. from the online Exchange created by other players.
6. Marketing The TV advert features a male character changing form. It then follows him through his life experiences, occurring in his house (like in the game) However some of the things in the advert cannot happen in the game for example the children do not (1) slide up the stairs banister (2) dangle from the blinds and (3) swing on the fan. This shows that EA do use false advertising in there marketing to make their game seem better 1 2 3
7. Marketing EA used convergence in their marketing by timing by creating an extension pack for the clothing using the popular store H&M. This meant that by buying this customers would enjoy their game and look forward to the release of Sims 3, They also did this with IKEA, and other lifestyles, making the game play as similar to reality as possible so that more audiences can be reached.
