E3 social media monitoring report<br />Which games, publishers and developers grabbed the attention this year?<br />
E3 social media report<br />Welcome to the Five by Five social media report on the E3 2011 conference.<br />We thought it ...
Summary<br />During the three days of the event there were 160,000 mentions on social media sites.<br />It is being report...
The big 5 presenters<br />Normally it is only the three big platform holders (Nintendo, Sony, Microsoft) that deliver pres...
The big 5 presenters<br />This was the sentiment for each of the top 5 presenters, taken exclusively from Twitter:<br />Th...
The big 5 presenters<br />To place those results in context, here’s what people were talking about:<br /><ul><li>Launch of...
Line up of games for 3DS – Super Mario, Legend of Zelda, Luigi’s Mansion and Mario Kart
Apology from CEO Jack Tretton for network outages
Launch of Playstation Vita
Success of PSP: 70m sold worldwide
Dust 514 (EVE)
Resistance 3
EA Sports games to be enhanced by Kinect
Battlefield 3 demo
The Sims on Facebook
EA to support Wii U
Mass Effect 3 demo
Star Wars: TOR
New EA store: Origin
New Brothers in Arms game
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E3 2011 social media monitoring report

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E3 2011 social media monitoring report

  1. 1. E3 social media monitoring report<br />Which games, publishers and developers grabbed the attention this year?<br />
  2. 2. E3 social media report<br />Welcome to the Five by Five social media report on the E3 2011 conference.<br />We thought it would be interesting to see which titles, publishers and platforms made the most noise at this year’s event in terms of mentions/posts on social media sites.<br />We used Brandwatch to trawl for mentions of E3 and then focused on the social media type sites of blogs, video, forums and Twitter.<br />We restricted the date range to 7th - 9th June in order to filter out the pre-event buzz.<br />They was double counting, but that is unavoidable, and we used Twitter only for the sentiment results.<br />The event is all about reveals, demos and announcements so lets see who’s new ‘baby’ generated the most ‘buzz’.<br />
  3. 3. Summary<br />During the three days of the event there were 160,000 mentions on social media sites.<br />It is being reported that there were over 46,000 visitors to the event, which equates to more than 3 mentions per visitor.<br />To place this volume in context the Royal Wedding generated 865k mentions and the Champions League Final 408k.<br />
  4. 4. The big 5 presenters<br />Normally it is only the three big platform holders (Nintendo, Sony, Microsoft) that deliver press conferences at the event, but this year they were joined by two publishers on the main stage and this is how they fared:<br />
  5. 5. The big 5 presenters<br />This was the sentiment for each of the top 5 presenters, taken exclusively from Twitter:<br />There wasn’t much to chose between them. The one surprising result is that Sony’s apology for the Playstation network outages didn’t garner more positive sentiment<br />
  6. 6. The big 5 presenters<br />To place those results in context, here’s what people were talking about:<br /><ul><li>Launch of Wii U
  7. 7. Line up of games for 3DS – Super Mario, Legend of Zelda, Luigi’s Mansion and Mario Kart
  8. 8. Apology from CEO Jack Tretton for network outages
  9. 9. Launch of Playstation Vita
  10. 10. Success of PSP: 70m sold worldwide
  11. 11. Dust 514 (EVE)
  12. 12. Resistance 3
  13. 13. EA Sports games to be enhanced by Kinect
  14. 14. Battlefield 3 demo
  15. 15. The Sims on Facebook
  16. 16. EA to support Wii U
  17. 17. Mass Effect 3 demo
  18. 18. Star Wars: TOR
  19. 19. New EA store: Origin
  20. 20. New Brothers in Arms game
  21. 21. Far Cry 3
  22. 22. Assassins Creed: Revelations
  23. 23. Just Dance 3 with Kinect
  24. 24. Rocksmith
  25. 25. Killer Freaks from Outer space
  26. 26. Ghost Recon Online
  27. 27. Previews and announcements of games designed to work with Kinect
  28. 28. Halo 4 announcement
  29. 29. Bing voice search
  30. 30. Wireless speed wheel
  31. 31. GoW 3 limited edition Xbox 360
  32. 32. Live TV</li></li></ul><li>The platforms<br />In terms of the four main platforms this is how often they were mentioned in direct connection to E3:<br />
  33. 33. The platforms<br />This was the sentiment for each of the top platforms, again, taken exclusively from Twitter:<br />The most startling figure here is the 63% sentiment towards the Xbox, which is due in part to the new games featuring the Kinect and the Gears of War 3 limited edition Xbox 360.<br />
  34. 34. The new platforms<br />There were two new gaming platforms launched at the event, and one, Kinect, which had already been released, but was heavily showcased.<br />
  35. 35. The new platforms<br />In terms of sentiment its clear that, despite it already being released, the new functionality and promise of games for the Kinect were well received.<br />
  36. 36. The publishers<br />So, taking the big 5 presenters out of the picture, how did the other major publishers at the event compare?<br />
  37. 37. The publishers<br />For the publishers the sentiment from Twitter looked like this:<br />
  38. 38. The top titles<br />So which games and their demos/trailers were setting the pulses racing on the expo floor?<br />
  39. 39. The top titles<br />In terms of the sentiment in Twitter for the top titles we can see that Tomb Raider, Batman: Arkham City, Halo 4, Bioshock Infinite and Elder Scrolls V made the best impression<br />
  40. 40. Genres<br />We’ve gone into some detail on the different genres of games on show at E3 and how the different titles compare. The top titles were either FPS, RPGs or Action/Adventure titles.<br />
  41. 41. Genres<br />
  42. 42. Genres<br />
  43. 43. Further mapping<br />We then looked to see how the volume of mentions and the % of positive sentiment on Twitter positioned the 5 different presenters and the platforms (new and old).<br />
  44. 44. Further mapping<br />We then looked to see how the volume of mentions and the % of positive sentiment on Twitter positioned top titles:<br />
  45. 45. Winners and losers<br />Taking a bit of a liberty then, based on what we’ve found here, we’ve constructed a cheeky winners and losers list:<br />

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