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  1. 1. Just Dance – Wii<br />Matthew Crouch & Taylor Hayward<br />
  2. 2. Developers<br />UBISOFT.<br />
  3. 3. Publishers<br />UBISOFT.<br />
  4. 4. CONSOLE MANUFACTURERS<br />NINTENDO – WII.<br />Nintendo are the console manufacturers of this game because, Just Dance is an interactive game, and the Wii is one of the only consoles that is good for interaction.<br />
  5. 5. MARKETING<br />Analyse the advert – what aspects of the game are they promoting? <br />Launch Trailer -http://www.youtube.com/watch?v=C7zoqluKRuc - in this advert they are promoting the multiplayer function within the game. <br />
  6. 6. DISTRIBUTION<br />Any other context? <br />There are no unlockable features, songs or dancers. All of the songs are open and there is no progression. <br />
  7. 7. EXHIBITION/advertising<br />The game was viewed by:<br />Adverts on TV<br />Demos in game shops<br />Youtube<br />
  8. 8. Consumption<br /><ul><li>Sales hit 1 million on 5th May 2010
  9. 9. Just Dance sales were up 114 per cent from last week, which boosted the game from third into first.
  10. 10. Ended Modern Warfare 2's nine-week honeymoon atop the UK all-formats chart.</li></li></ul><li>AUDIENCE<br />Different ranges and styles of music e.g. 80’s, 90’s, Disco, Rock etc… which attracts a wide audience, because everyone would know at least one of the songs. <br />Can be up to a 4 player – this means that many people can play at the same time. <br />Keep fit, burn calories – a fun way to exercise, would attract people who want to lose weight in a fun, gym free environment, and from the comfort of their own home.<br />