CONSOLE MANUFACTURERS<br />NINTENDO – WII.<br />Nintendo are the console manufacturers of this game because, Just Dance is an interactive game, and the Wii is one of the only consoles that is good for interaction.<br />
MARKETING<br />Analyse the advert – what aspects of the game are they promoting? <br />Launch Trailer -http://www.youtube.com/watch?v=C7zoqluKRuc - in this advert they are promoting the multiplayer function within the game. <br />
DISTRIBUTION<br />Any other context? <br />There are no unlockable features, songs or dancers. All of the songs are open and there is no progression. <br />
EXHIBITION/advertising<br />The game was viewed by:<br />Adverts on TV<br />Demos in game shops<br />Youtube<br />
Consumption<br /><ul><li>Sales hit 1 million on 5th May 2010
Just Dance sales were up 114 per cent from last week, which boosted the game from third into first.
Ended Modern Warfare 2's nine-week honeymoon atop the UK all-formats chart.</li></li></ul><li>AUDIENCE<br />Different ranges and styles of music e.g. 80’s, 90’s, Disco, Rock etc… which attracts a wide audience, because everyone would know at least one of the songs. <br />Can be up to a 4 player – this means that many people can play at the same time. <br />Keep fit, burn calories – a fun way to exercise, would attract people who want to lose weight in a fun, gym free environment, and from the comfort of their own home.<br />