2. Today’s agenda:
how to let go of your tether
Marketing tips
FITS
Holiday Store windows = Library Websites
Library’s physical spaces
Vendor sessions
Tips from China
2
3. Lessons Learned
from Sun Microsystems
Maximize dollars spent
Target the
Re-purpose content
audience
Bring the
Leverage Establish
content to
social media partnerships
the user
3
Embracing New Measures of Value, 2010 PPT. Christy Confetti Higgins. Sun (now Oracle).
5. Ground Rules of Communication
~ It should inspire and excite
~ IT SHOULD ELICIT ACTION
5
6. Barrier to getting attention
Customer:
What’s in it for me And
Let’s talk….
?
find out what
you really
need.
6
The Three “Audiences” Crucial to Your Exponential Business Success Peter Gruber LinkedIn
19. FITS for vendor events
Know your goal Ask vendors for funding
Timing Food, prizes
Location Arrange greeters
Target your audience Evaluation forms
Endorsement of key Metrics
influencers Take pictures
Multiple promotion Staff feedback
strategies/options
19
20. To-do list for a library event
SAMPLE TASK LIST
Create task timeline for advance planning &
the “day of “
Partner with students to design poster /flyers
Engage assistance of E-resource library
vendors, Library staff, catering, academic
departments
Plan for food, balloons, posters, etc.
Work with university building services for
chairs/tables, power, web access
Take photos!
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23. Dartmouth College raffle ticket
Visit all 12 tables to enter the raffle
YOUR NAME:
1. Alexander St. Press
2. ArtSTOR
3. CSA
4. EBSCO
5. EIU
6. IEEE
7. Knovel
8. New World Records: DRAM
9. READEX/News Bank
10. Thomson Gale Reference
11. Thomson Scientific
12. FindIt@theLibrary: Catalog, LibX, RefPacks,
Search360, EResources, Research Guides
Extra raffle item questions:
Why did you attend?
What did you learn?
23
30. Value added events Reduce wording!
work best, e.g. paper
submission tips Use appropriate social
media – Facebook,
Create visual slides Twitter or Youtube
aren’t accessible in
Have a translator in China
attendance
Learn a few words in Use Weibo, Renren,
Chinese Xiaonei, Youku, etc.
30 Fun
32. More FITS for China
IEEE Xplore agenda Competition rules
how to search the 1-3 students as a
IEEE Xplore more group
effectively
paper exam +
how to set up alerts hands-on exam
on your favorite
technology, professor certificates and
and institutes gifts for top
winners
how to submit a
paper to IEEE
journals and
conferences
how to become an
IEEE member
32
33. This FITS, too!
"Hunting for IEEE Editors“
Challenge for students: Identify the
most IEEE editors
List submitted to the IEEE China
Office account at Sina Weibo
Top winners announced at Sina
Weibo every week; every month top
participants receive small gifts from
IEEE
33
35. Special Thanks to :
For input from China
Qing Li
IEEE Client Services Manager – China
qing-li@ieee.org
For enormous graphics assistance
Kristen Fitzpatrick
IEEE University Partnership Program Manager
k.fitzpatrick@ieee.org
35
36. Please give us your feedback
in this quick survey at :
http://www.surveymonkey.com/s/52Q5Q58
Ruth Wolfish
IEEE Client Services Manager – US & UK
r.wolfish@ieee.org
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