1.
Basic Design
design_basics.indd 2-3 7/30/12 12:30 AM

2.
1. Start With
Columns
Level 1
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3.
design_basics.indd 6-7 7/30/12 12:30 AM

4.
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5.
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6.
design_basics.indd 12-13 7/30/12 12:30 AM

7.
2. Photos
build
from a
center
point
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8.
3.
Establish
a eyeline
design_basics.indd 16-17 7/30/12 12:30 AM

9.
external margins
white space
WORDS
PHOTOS
design_basics.indd 18-19 7/30/12 12:30 AM

10.
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4. Add
captions
that touch
the photo
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design_basics.indd 20-21 7/30/12 12:30 AM

11.
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5. Add
headline
and Story
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goes here caption Caption caption Caption goes
here caption Caption goes here caption Caption
caption Caption goes here
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
body copy body copy goes here body copy
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12.
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here caption Caption goes here caption Caption
caption Caption goes here
Headline
to an
amazing
Story
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here caption Caption goes here caption Caption
caption Caption goes here Caption here caption
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El etusci doluptatusam fugias de nihillo
ribusantem doloratur, sunducimil is aut
andipid mi, quat maximusam volum volupta
eatis sitiore mpelitiae veribus essit liciur
mo officab oratiis doloria sequos audae
coriam rest, cus eum facessum essimusam,
comniment explab imint fugit, est porro
officiis sinctes net exerio od mi, seque quate
sitem. Natem quia doluptas vitius eaqui
doluptatur sintibus di utet quis aut voluptas
est, quatio. Cusaperibus, volor sam aliant.
Sed molutem qui officiis atur, consequi
voluptia pedit quoditasped quo volut
restemp orepero illa volupta tiossi atiur
audisqu iantiis re pedisque explacersped
molorro que porpost voloria aliquod ero
dolorem facipsa quae nobit a alit fuga.
Simpore pratur aut dem rerum remquos
est, od mod qui optatios aliqui blaudae
que ernam expe nis alianda erspeditium
explaut alitatus debitia exceptus aliatem
pelestincil idebitiis dolorum nonem fugit
doluptas voluptae ped quo qui nis exerchit,
occaestiassi volupta estrum numquo consed
ma doloreicid mosserum simusam, sam
quat.
Unto cus eos volupta is endam remqui as
etur aut quunt velendae sit quat occaborum
cus, sime nienimi ntemolo qui ut ex eum lam
volenim anditi doluptaqui dolores ne ea vel
earitium quibus nimus porrum eaqui officie
ntisqua muscima pereptat peditatur at.
Gent plabo. Ut et auditatis res eate occum
lam am volorro con coruntiis mo explaut
plia erum haruptatet volectem am, consenis
illiqui tem fugitio nesenimust faces res
alibus velenimos cusam fugiatia verovitatio
design_basics.indd 24-25 7/30/12 12:30 AM

13.
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caption Caption goes here Caption here caption
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goes here caption Caption caption Caption goes
here caption Caption goes here caption Caption
caption Caption goes here
Headline
to an
amazing
Story
Caption here caption Caption goes here caption
Caption caption Caption goes here Caption
here caption Caption goes here caption Caption
caption Caption goes here Caption here caption
Caption goes here caption Caption caption
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caption Caption goes here
El etusci doluptatusam fugias de nihillo
ribusantem doloratur, sunducimil is aut
andipid mi, quat maximusam volum volupta
eatis sitiore mpelitiae veribus essit liciur
mo officab oratiis doloria sequos audae
coriam rest, cus eum facessum essimusam,
comniment explab imint fugit, est porro
officiis sinctes net exerio od mi, seque quate
sitem. Natem quia doluptas vitius eaqui
doluptatur sintibus di utet quis aut voluptas
est, quatio. Cusaperibus, volor sam aliant.
Sed molutem qui officiis atur, consequi
voluptia pedit quoditasped quo volut
restemp orepero illa volupta tiossi atiur
audisqu iantiis re pedisque explacersped
molorro que porpost voloria aliquod ero
dolorem facipsa quae nobit a alit fuga.
Simpore pratur aut dem rerum remquos
est, od mod qui optatios aliqui blaudae
que ernam expe nis alianda erspeditium
explaut alitatus debitia exceptus aliatem
pelestincil idebitiis dolorum nonem fugit
doluptas voluptae ped quo qui nis exerchit,
occaestiassi volupta estrum numquo consed
ma doloreicid mosserum simusam, sam
quat.
Unto cus eos volupta is endam remqui as
etur aut quunt velendae sit quat occaborum
cus, sime nienimi ntemolo qui ut ex eum lam
volenim anditi doluptaqui dolores ne ea vel
earitium quibus nimus porrum eaqui officie
ntisqua muscima pereptat peditatur at.
Gent plabo. Ut et auditatis res eate occum
lam am volorro con coruntiis mo explaut
plia erum haruptatet volectem am, consenis
illiqui tem fugitio nesenimust faces res
alibus velenimos cusam fugiatia verovitatio
PHOTOS
design_basics.indd 26-27 7/30/12 12:30 AM

14.
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caption Caption goes here Caption here caption
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goes here caption Caption caption Caption goes
here caption Caption goes here caption Caption
caption Caption goes here
Headline
to an
amazing
Story
Caption here caption Caption goes here caption
Caption caption Caption goes here Caption
here caption Caption goes here caption Caption
caption Caption goes here Caption here caption
Caption goes here caption Caption caption
Caption goes here Caption here caption Caption
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here caption Caption goes here caption Caption
caption Caption goes here
El etusci doluptatusam fugias de nihillo
ribusantem doloratur, sunducimil is aut
andipid mi, quat maximusam volum volupta
eatis sitiore mpelitiae veribus essit liciur
mo officab oratiis doloria sequos audae
coriam rest, cus eum facessum essimusam,
comniment explab imint fugit, est porro
officiis sinctes net exerio od mi, seque quate
sitem. Natem quia doluptas vitius eaqui
doluptatur sintibus di utet quis aut voluptas
est, quatio. Cusaperibus, volor sam aliant.
Sed molutem qui officiis atur, consequi
voluptia pedit quoditasped quo volut
restemp orepero illa volupta tiossi atiur
audisqu iantiis re pedisque explacersped
molorro que porpost voloria aliquod ero
dolorem facipsa quae nobit a alit fuga.
Simpore pratur aut dem rerum remquos
est, od mod qui optatios aliqui blaudae
que ernam expe nis alianda erspeditium
explaut alitatus debitia exceptus aliatem
pelestincil idebitiis dolorum nonem fugit
doluptas voluptae ped quo qui nis exerchit,
occaestiassi volupta estrum numquo consed
ma doloreicid mosserum simusam, sam
quat.
Unto cus eos volupta is endam remqui as
etur aut quunt velendae sit quat occaborum
cus, sime nienimi ntemolo qui ut ex eum lam
volenim anditi doluptaqui dolores ne ea vel
earitium quibus nimus porrum eaqui officie
ntisqua muscima pereptat peditatur at.
Gent plabo. Ut et auditatis res eate occum
lam am volorro con coruntiis mo explaut
plia erum haruptatet volectem am, consenis
illiqui tem fugitio nesenimust faces res
alibus velenimos cusam fugiatia verovitatio
WORDS
design_basics.indd 28-29 7/30/12 12:30 AM

15.
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caption Caption goes here Caption here caption
Caption goes here caption Caption caption
Caption goes here Caption here caption Caption
goes here caption Caption caption Caption goes
here caption Caption goes here caption Caption
caption Caption goes here
Headline
to an
amazing
Story
Caption here caption Caption goes here caption
Caption caption Caption goes here Caption
here caption Caption goes here caption Caption
caption Caption goes here Caption here caption
Caption goes here caption Caption caption
Caption goes here Caption here caption Caption
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here caption Caption goes here caption Caption
caption Caption goes here
El etusci doluptatusam fugias de nihillo
ribusantem doloratur, sunducimil is aut
andipid mi, quat maximusam volum volupta
eatis sitiore mpelitiae veribus essit liciur
mo officab oratiis doloria sequos audae
coriam rest, cus eum facessum essimusam,
comniment explab imint fugit, est porro
officiis sinctes net exerio od mi, seque quate
sitem. Natem quia doluptas vitius eaqui
doluptatur sintibus di utet quis aut voluptas
est, quatio. Cusaperibus, volor sam aliant.
Sed molutem qui officiis atur, consequi
voluptia pedit quoditasped quo volut
restemp orepero illa volupta tiossi atiur
audisqu iantiis re pedisque explacersped
molorro que porpost voloria aliquod ero
dolorem facipsa quae nobit a alit fuga.
Simpore pratur aut dem rerum remquos
est, od mod qui optatios aliqui blaudae
que ernam expe nis alianda erspeditium
explaut alitatus debitia exceptus aliatem
pelestincil idebitiis dolorum nonem fugit
doluptas voluptae ped quo qui nis exerchit,
occaestiassi volupta estrum numquo consed
ma doloreicid mosserum simusam, sam
quat.
Unto cus eos volupta is endam remqui as
etur aut quunt velendae sit quat occaborum
cus, sime nienimi ntemolo qui ut ex eum lam
volenim anditi doluptaqui dolores ne ea vel
earitium quibus nimus porrum eaqui officie
ntisqua muscima pereptat peditatur at.
Gent plabo. Ut et auditatis res eate occum
lam am volorro con coruntiis mo explaut
plia erum haruptatet volectem am, consenis
illiqui tem fugitio nesenimust faces res
alibus velenimos cusam fugiatia verovitatio
white space
design_basics.indd 30-31 7/30/12 12:30 AM

16.
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caption Caption goes here Caption here caption
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Caption goes here Caption here caption Caption
goes here caption Caption caption Caption goes
here caption Caption goes here caption Caption
caption Caption goes here
Headline
to an
amazing
Story
Caption here caption Caption goes here caption
Caption caption Caption goes here Caption
here caption Caption goes here caption Caption
caption Caption goes here Caption here caption
Caption goes here caption Caption caption
Caption goes here Caption here caption Caption
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here caption Caption goes here caption Caption
caption Caption goes here
El etusci doluptatusam fugias de nihillo
ribusantem doloratur, sunducimil is aut
andipid mi, quat maximusam volum volupta
eatis sitiore mpelitiae veribus essit liciur
mo officab oratiis doloria sequos audae
coriam rest, cus eum facessum essimusam,
comniment explab imint fugit, est porro
officiis sinctes net exerio od mi, seque quate
sitem. Natem quia doluptas vitius eaqui
doluptatur sintibus di utet quis aut voluptas
est, quatio. Cusaperibus, volor sam aliant.
Sed molutem qui officiis atur, consequi
voluptia pedit quoditasped quo volut
restemp orepero illa volupta tiossi atiur
audisqu iantiis re pedisque explacersped
molorro que porpost voloria aliquod ero
dolorem facipsa quae nobit a alit fuga.
Simpore pratur aut dem rerum remquos
est, od mod qui optatios aliqui blaudae
que ernam expe nis alianda erspeditium
explaut alitatus debitia exceptus aliatem
pelestincil idebitiis dolorum nonem fugit
doluptas voluptae ped quo qui nis exerchit,
occaestiassi volupta estrum numquo consed
ma doloreicid mosserum simusam, sam
quat.
Unto cus eos volupta is endam remqui as
etur aut quunt velendae sit quat occaborum
cus, sime nienimi ntemolo qui ut ex eum lam
volenim anditi doluptaqui dolores ne ea vel
earitium quibus nimus porrum eaqui officie
ntisqua muscima pereptat peditatur at.
Gent plabo. Ut et auditatis res eate occum
lam am volorro con coruntiis mo explaut
plia erum haruptatet volectem am, consenis
illiqui tem fugitio nesenimust faces res
alibus velenimos cusam fugiatia verovitatio
external margins
design_basics.indd 32-33 7/30/12 12:30 AM

17.
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goes here caption Caption caption Caption goes
here caption Caption goes here caption Caption
caption Caption goes here
Headline
to an
amazing
Story
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Caption caption Caption goes here Caption
here caption Caption goes here caption Caption
caption Caption goes here Caption here caption
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El etusci doluptatusam fugias de nihillo
ribusantem doloratur, sunducimil is aut
andipid mi, quat maximusam volum volupta
eatis sitiore mpelitiae veribus essit liciur
mo officab oratiis doloria sequos audae
coriam rest, cus eum facessum essimusam,
comniment explab imint fugit, est porro
officiis sinctes net exerio od mi, seque quate
sitem. Natem quia doluptas vitius eaqui
doluptatur sintibus di utet quis aut voluptas
est, quatio. Cusaperibus, volor sam aliant.
Sed molutem qui officiis atur, consequi
voluptia pedit quoditasped quo volut
restemp orepero illa volupta tiossi atiur
audisqu iantiis re pedisque explacersped
molorro que porpost voloria aliquod ero
dolorem facipsa quae nobit a alit fuga.
Simpore pratur aut dem rerum remquos
est, od mod qui optatios aliqui blaudae
que ernam expe nis alianda erspeditium
explaut alitatus debitia exceptus aliatem
pelestincil idebitiis dolorum nonem fugit
doluptas voluptae ped quo qui nis exerchit,
occaestiassi volupta estrum numquo consed
ma doloreicid mosserum simusam, sam
quat.
Unto cus eos volupta is endam remqui as
etur aut quunt velendae sit quat occaborum
cus, sime nienimi ntemolo qui ut ex eum lam
volenim anditi doluptaqui dolores ne ea vel
earitium quibus nimus porrum eaqui officie
ntisqua muscima pereptat peditatur at.
Gent plabo. Ut et auditatis res eate occum
lam am volorro con coruntiis mo explaut
plia erum haruptatet volectem am, consenis
illiqui tem fugitio nesenimust faces res
alibus velenimos cusam fugiatia verovitatio
external margins
white space
WORDS
PHOTOS
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18.
1. Use Grids
Level 2
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19.
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20.
Large
Grids
are
limited
Think
small
when
using
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21.
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22.
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Headline
Student Name
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quote goes here make it good
quote goes here make it good
quote goes here make it good
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
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23.
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Headline
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
Student Name
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
quote goes here make it good
design_basics.indd 46-47 7/30/12 12:31 AM

24.
Recap
1
2
3
4
5
6
7
8 9
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25.
Recap
1
2
3
4
5
6
7
8 9
Design from
the middle
out: Photos,
Words,
White Space
Margins
design_basics.indd 50-51 7/30/12 12:31 AM

26.
Recap
1
2
3
4
5
6
7
8 9
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
design_basics.indd 52-53 7/30/12 12:31 AM

27.
Recap
1
2
3
4
5
6
7
8 9
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
design_basics.indd 54-55 7/30/12 12:31 AM

28.
Recap
1
2
3
4
5
6
7
8 9
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
Captions
must touch
the photo
they
describe
design_basics.indd 56-57 7/30/12 12:31 AM

29.
Recap
1
2
3
4
5
6
7
8 9
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
Captions
must touch
the photo
they
describe
Action of the
photo should
be facing the
middle of the
page
design_basics.indd 58-59 7/30/12 12:31 AM

30.
Recap
1
2
3
4
5
6
7
8 9
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
Captions
must touch
the photo
they
describe
Action of the
photo should
be facing the
middle of the
page
Copy/Words go to
the outside of the
page - don’t trap
copy between pics
design_basics.indd 60-61 7/30/12 12:31 AM

31.
Recap
1
2
3
4
5
6
7
8
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
Captions
must touch
the photo
they
describe
Action of the
photo should
be facing the
middle of the
page
Copy/Words go to
the outside of the
page - don’t trap
copy between pics
Use a
headline
w/story 9
design_basics.indd 62-63 7/30/12 12:31 AM

32.
Recap
1
2
3
4
5
6
7
8
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
Captions
must touch
the photo
they
describe
Action of the
photo should
be facing the
middle of the
page
Copy/Words go to
the outside of the
page - don’t trap
copy between pics
Use a
headline
w/story
Use a
subheadline
always 9
design_basics.indd 64-65 7/30/12 12:31 AM

33.
Recap
1
2
3
4
5
6
7
8
Design from
the middle
out: Photos,
Words,
White Space
Margins
Create
an
eyeline
Photos of
different
sizes
Captions
must touch
the photo
they
describe
Action of the
photo should
be facing the
middle of the
page
Copy/Words go to
the outside of the
page - don’t trap
copy between pics
Use a
headline
w/story
Use a
subheadline
always 9
Always
stay on
the grid.
Zoom in
a check
yourself.
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