3. Why use tools?
• Social is time-consuming
• Keep content fresh
• Interact with your public
4. Tool #1: Bitly
• Facebook
• Twitter
Social
Outlet
• Shortens links
• Tracks links for clicks over time, as well as
others who shared
Function
• Analytics on each posted link
• Clean, concise posts
• Follow others and track their bitlinks
Benefit
7. Tool #2: Canva
•Facebook
•Twitter
• Instagram
•Pinterest
Social
Outlet
• Online, user-friendly graphic designer
• Very easy-to-use
• Templates prepared to make “designing” quick
Function
• Images get 53% more likes on Facebook
• Images get 313% more engagement on Twitter
• Images must be included for Pinterest and Instagram
• Easily turn your content into graphics
• Collaborate with other curators
Benefit
10. Tool #3: PicMonkey
•Facebook
•Twitter
• Instagram
•Pinterest
Social
Outlet
• Online, user-friendly graphic designer
• Very easy-to-use
• Easily add logos or create collages
Function
• Images get 53% more likes on Facebook
• Images get 313% more engagement on Twitter
• Images must be included for Pinterest and Instagram
• Easily turn your content into graphics
Benefit
13. Tool #4: Iconosquare
• Instagram
Social
Outlet
• Online Instagram viewer
• Allows search of hashtags and users’ accounts
• Gives free analytics
Function
• Assist in finding User-Generated Content
• Allows curator to follow and research hashtags
in curation
Benefit
16. Tool #5: Visual.ly
• Facebook
• Pinterest
Social
Outlet
• Database of infographics and infographic
designers
• Search infographics by keywords
• Upload original infographics
Function
• Assist in finding topical infographics
• Get more eyes Benefit on infographics you’ve created
19. Tool #6: Post Planner
• Facebook
Social
Outlet
• Schedules posts
• Assists in finding content and creating posts
• Optimizes for engagement
Function
• Save hours each day on finding content
• Increased engagement with post optimization Benefit
20. Tool #7: Viral Tag
• Pinterest
• Facebook, Twitter, LinkedIn
Social
Outlet
• Schedules pins
• Gives you fresh, trending content to re-pin based
on topic Function
• Optimized posting times with pin scheduling
• Find and use popular topic through discover Benefit
