Tips for utilizing LinkedIn to increase awareness, build credibility and create opportunities.

1. INKE DIN
H AVE AL AT?
YOU NOW WH
PR OFILE… nte, Certif
ie d Socia
l
a DiMo
d by Liste
PresenStrategist 012
Media August 28, 2
ILTA –

2. ITINERARY
! LinkedIn and Why It Matters
! Case Study and Tips
! 5 Action Items

3. LINKEDIN STATS
! As of June 2012, 2 new members being added per second
! 4.2 billion searches; on track to be 5.3 billion by year end
! Executives from all 2011 Fortune 500 Companies
represented
! >2 million Company Pages
! >1 million groups

4. WHY IT MATTERS
! Increase Awareness
! Create Business and Career Opportunities
! Establish Credibility and Build Trust
! Meet Industry Thought Leaders

5. HEADLINE and
PROFILE PICTURE
KATHLEEN JIMENEZ
Data Management Administrator
Data Management Administrator

6. PROFESSIONAL
SUMMARY
! BEFORE: None
! AFTER: With over 10 years of experience in every facet of the legal records field, Ms. Jimenez has a unique
perspective of both the needs of the end users as well as the demands of the technologists. Understanding the
critical need for open communication and collaboration between these two groups, Ms. Jimenez is a strong liaison
who effectively translates complex issues to end users and skillfully articulates end user requirements to IT.
Recent projects include:
Project management for rollout of firm conversion to a matter-centric data management system, including email
organization and migration. Ms. Jimenez has helped several hundred attorneys move email from one system to
another. These mailboxes represent varying size including several with over 300,000 emails. This work has allowed
for a large reduction of emails and mailbox size on the Exchange servers. Additionally, the use of deduping in
iManage has allowed for a reduction in the overall storage size.
Development of adapted workflows and processes as a result of shifts in software and technologies, without
interference in the day-to-day functions of a law firm. By working with core firm administrative groups, including New
Business and Calendar, to move away from shared mailboxes to using email connected iManage workspaces to
process incoming requests, Ms. Jimenez was instrumental in allowing the firm to eliminate the creation of shared
mailboxes in Exchange.
Additional project experience:
Led the records team through a smooth and seamless transfer and coordination of records amongst multiple offices
around the globe, including the transfer of records upon closure of a 100+ person office. This coordinated process
involved movement of several thousand boxes daily to multiple receiving firms or to storage facilities around the
world.

7. LinkedIn
! Kathleen Jimenez

8. STATS
! CONNECTIONS
! Before: 69 After: 111
! GROUPS
! Before: 6 After: 17
! RECOMMENDATIONS
! Before: O After: 1

9. PRACTICAL TIPS
! Complete LinkedIn profile in full
! Connect with your top clients and referral sources
! Connect with college friends, colleagues, industry leaders, vendors
! Find and join groups related to target industry and clients; local groups are especially
important
! Monitor what others publish and share it
! Connect with group members
! Comment on discussions
! Search for and follow companies

10. PRACTICAL TIPS
! Start a LinkedIn group
! Post events
! Post status updates which should include:
a. professional activities such as speaking engagements and
attendance at conferences and workshops
b. link to blogs, articles, white papers, press releases,
presentations, podcasts, videos
! Avoid making negative comments

11. PRACTICAL TIPS
! Add social media links to signatures, articles, bios, and
profiles
! Google yourself
! Create Google alerts for your name and your firm
! Monitor mentions of your name and firm on Twitter
! Set reasonable and attainable goals: 15 minutes a
day/1 hour a week

12. 5 ACTION ITEMS
! → 1. Keywords
! → 2. High-definition photo
! → 3. Professional summary which answers 4 questions using vignettes of recent cases
and keywords: 1) What are you known for; 2). What type of work do you want more
of; 3)Who is your target client; 4)How are you different?
Your bio is not an obit!
! → 4. Connect with college friends, colleagues, clients and vendors
! → 5. Join LinkedIn groups, follow companies and get three recommendations

13. QUESTIONS
! LISA DIMONTE
! LISA.DIMONTE@PLANETDEPOS.COM
! www.linkedin.com/in/lisadimonte
! @LISADIMONTE