1. U T
O A ND
T A TIO
S I ICA
N
O D UN
M E M
E M C O MN S
H L OR IO
T IA F O T
G C INGROM
LinkedIn IN O R K P
T T F S T WO
GE O S NE
ON
LI

2. HOW CAN SOCIAL MEDIA HELP
MY LIONS CLUB?
Deepens Relationships
Engages Others
Facilitates Collaboration and
Partnerships
Promotes Fundraising/Increases
Publicity
Educates Lions and Non Lions about
our organization

3. BY THE NUMBERS JANUARY 2011
30 Billion pieces of content are shared on
FaceBook each month
25 Billion tweets were sent on Twitter
200 million views of YouTube via mobile
each day
152 million blogs on the Internet

4. By The Numbers, continued
65% of U.S. adults use social
media and view it as positive
50% of U.S. Fortune 1,000
companies launched a corporate blog
53% of American Internet users
look for information on Wikipedia,
up from 36% in 2007

5. US FACEBOOK USERS BY AGE
26-34 18-25
35-44 13-17
55-65
45-54

6. The Young are Wired for
Social Media
In the previous slide 75% of those
utilizing Social Media are 18-44
Young adults today, born after 1980 have
grown up in a digital world—it is their first
language
If we want younger members we need to
attract them
If clubs are not yet on social media sites
we need to start

7. The “Next Gener’s”
or those born after 1980
•Have grown up expecting communication
•Expect their emails to be answered quickly
•Do not like hierarchy or bureaucracy
•Expect transparency and honesty
•Utilize web sites, cell phones, blogs, and
emails

8. The Next Gener’s Are…
Episodic contributors to causes
Reluctant to fill out membership applications
Not necessarily brand loyal
Need to be engaged and interested in an
organization to continue membership
They want openness and authenticity
They are very open-minded

9. REMEMBER
Utilization of Social Media is Very Low Cost
Often Promotions are Free

10. Where Should Lions Utilize Social Media??
Promote your next Lions Club Meeting
Advertise your next fundraiser
Display photos of your fundraisers or projects—
especially with your younger members
Request volunteers to partner with your club
Have a donation site to accept donations

11. Utilizing Media in the Club
• Post a club history
• List Officers and Membership Contact
• Recruit Members
• Educate members and the public
• Post Webinars
• Hold E-meetings

12. Questions/Ideas