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How Quikr Got 5X ROI in 10 Months Using Social Recruiting

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How Quikr delivered a 5X ROI in 10 months by building a talent brand in a hyper-competitive tech talent market.

If you're curious about social recruiting, talk to us to discover the possibilities: http://bit.ly/1SAWckI

Published in: Recruiting & HR
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How Quikr Got 5X ROI in 10 Months Using Social Recruiting

  1. 1. 5X ROI in 10 months with Social Recruiting. A Quikr Perspective.
  2. 2. 03 The Quikr Story 05 Quikr’s Recruitment Challenges 07 Social Recruiting: The Quikr Way! 11 Voila! The results speak for themselves! Table of Content
  3. 3. The Quikr Story
  4. 4. You’ve heard of the classifieds, haven’t you? Well, Quikr redefined classifieds in the digital space. Community- focused, fun and easy to use, Quikr has transformed the way people connect with each other via desktop, laptop and mobile phones, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories. From mobile phones to real estate, cars to services, jobs to entertainment, furniture to electronics and more, it all happens on Quikr. Founded in 2008, it is the only classifieds platform not just in India but globally to go in for verticalization. Behind the scenes of our leading cross category platform are the people who work together to create seamless experience for our consumers. We require creativity and flexibility to continuously improve our engine and gain higher speed. consumers a month 30mn unique Overcategories and key verticals 12 5 Founded in 2008 - Atul Tewari, COO, Quikr and towns in India 1000 Present in over cities
  5. 5. Quikr’s Recruitment Challenges
  6. 6. People is core to Quikr’s overall business strategy. In 2014-15, on the heels of its verticalization strategy, they needed talent enhancement across verticals and this led them to look for new source of finding talent at scale. The consumer brand was well known, but not the talent brand. Quikr wanted to expand into Bangalore, where tech talent is very competitive. There was a need to improve the acceptance ratio of offer rollout. The Challenges
  7. 7. Social Recruiting: The Quikr Way!
  8. 8. Here’s a step-by-step lowdown of how Quikr and LinkedIn joined hands to redefine social recruiting. Starting from the top and ensuring that the profiles of the leadership team were updated 01 Personal branding sessions for leaders and employees. Revamped the career page and showcased leaders, employee testimonials, employees and team pictures.02 Revamped content with simple messaging to attract only the people Quikr wanted, highlighted their mantra of “Bigger. Better. Quikr”.03 Employee referrals were effectively used as a channel to hire relevant talent who were a good cultural fit. Referrals were socialized through branded ads on employee profiles. 04
  9. 9. And Quikr 2.0 steals the show! Employee testimonial across functions The Quikr Mantra Regular posts to build engagement, communicate updates & celebrate milestones Job posting Hero image that talks about Culture Work with Us Ads Revamped career page to narrate the talent story Using visits to employee profiles to amplify talent brand reach and showcase job opportunities- talk of automated referrals! Attract the talent you need and engage with the rest. - Atul Tewari, COO, Quikr
  10. 10. - Atul Tewari, COO, Quikr What's it like to work at Quikr Taking the culture to life by showcasing employees at work Talent spotting, branding and engagement is important in this extremely competitive and overcrowded talent market. Fast paced, challenging and a whole lot of fun Work on high impact products and technologies that Impact billions of people around the world People here are mentors, guiding teams and individuals to optimize their talent, focus on their strengths and achieve all goals MEET YOUR CREW Teamwork Work with teams full of fun and motivation
  11. 11. Voila! The results Speak For Themselves!
  12. 12. 5%less than Offer rejection rates at Quikr have come down from 30% - 35% to 5X ROI IN 10 MONTHS across functions in India. 37Hires Admin 2% HR 3% Marketing 11% Operations 3% Technology 54% Sales 22% Product 5%
  13. 13. The Talent Brand Index, a mean measurement of brand engagement and brand reach How Talent Brand Index Works- An Example 380M+ Linked Members Talent Brand Engagement Talent Brand Reach Talent Brand Engagement is the number of people who have proactively shown an interest in your brand, measured by Talent Brand Reach is the number of people who are familiar with you as an employer. This is the pool of talent that you have the potential to influence, measured by Talent Brand Index • Researching company and career pages • Following your company • Viewing jobs and applying 47,614 366,263 13.0%= • Viewing employee profiles • Connecting with your employees The Talent Brand Index for Quikr increased from 3% to 16%
  14. 14. Curious about Social Recruiting? LinkedIn Talent Solutions
  15. 15. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 400mn members in more than 200 countries and territories worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. LinkedIn Talent Solutions offers a full range of solutions to help organizations in various stages of growth recruit relevant talent, build their brand, and grow their business.
  16. 16. PRODUCTS • Targeted search with relevant filters • Unlimited access to full names & profiles • Collaboration to prevent duplication of effort • Contact candidates via Inmail • Powerful data analytics & reporting • Build talent pipeline & future-proof RECRUITER KNOW MORE KNOW MORE KNOW MORE KNOW MORE KNOW MORE • Showcase your talent brand and culture • Engage candidates regularly • Personalize messaging • Showcase most relevant job listings • Access to real-time analytics CAREER PAGE • Get jobs in front of the right candidates • Measure impact with analytics • Get internal hires with internal job recommendations • Give jobs a viral boost JOBS • Personalize ads based on viewer profile • Engage candidates as they interact with employee profiles • Drive traffic and engagement with higher engagement rate WORK WITH US

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