The document discusses observations the author made after visiting familiar neighborhood stores with a fresh perspective. The author noticed differences in entryway design, lighting, shelf stocking, and overall store layout that influenced their shopping experience. Effective design was found to override other factors like proximity and pricing by positively impacting how customers feel in a store. The assignment gave the author insight into why they feel better or worse in certain stores and the role design plays in that experience.

1. What could I see...

2. ...if I got out of my rut....

3. ....and look at neighborhood stores with
a fresh eye?

4. I visited 6 very familar stores...

5. ...located within a mile from my house

6. ...and I had a few surprises

7. #1. Entryways set the mood

8. No one is welcomed by a barrier of cash
registers.

9. #2. First impressions are made
just inside the door
Odd assortment of Curving pathway
products.....yawn! draws you in!

10. #3. Lighting makes a difference
Bare florescent bulbs
Vs.
A variety to task lighting

11. My fresh eye noticed this skylight for the
first time!

12. #4. Poorly stocked shelves
made me sad

13. My biggest insight from this
assignment:

14. Good design should be invisible.
But, people will always FEEL it!

15. Conclusion:
• This assignment gave me a better
understanding of why I FEEL better or
worse while shopping in particular
stores.
• Effective design can even override
factors of proximity and pricing.

16. Susie Rogers
susiemedvedrogers@gmail.com