Ama Pdx Tweetshop


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Slides from the AMA Tweetshop event on 8/11/09 in Portland, OR

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Ama Pdx Tweetshop

  1. 1. Portland AMA Tweetshop<br />David Veneski<br />@dveneski<br />
  2. 2. A word from Barry Judge, CMO – Best Buy<br />“You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”<br />
  3. 3. What is Twitter?<br /><ul><li> Twitter is a free social networking and micro-blogging service that allows users to send text-based updates of 140 characters long (“Tweets”) to their network of followers
  4. 4. It is a way to instantly connect and share
  5. 5. Twitter is also another technology platform that is going to have marketers thinking about the impact of social media on their brand</li></li></ul><li>10<br />10<br />11<br />11<br />12<br />12<br />1<br />1<br />2<br />2<br />3<br />3<br />4<br />4<br />5<br />5<br />6<br />6<br />7<br />7<br />8<br />8<br />9<br />9<br />Twitter: the basics<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purchase:<br />Buy the best<br /><ul><li>The number of people thisaccountisfollowing
  6. 6. The number of people whofollowthisaccount
  7. 7. Total “tweets” or updates
  8. 8. Fun, random definitions
  9. 9. @britopian: other peoples’ tweets that referenced my username
  10. 10. Direct Messages: private messages
  11. 11. Favorites: favorited tweets
  12. 12. Search: specific topic
  13. 13. Trending Topics: who is talking about “what” right now
  14. 14. RSS: other people can subscribe this twitter feed
  15. 15. The feed
  16. 16. Highlights on rollover. You can either reply or favorite</li></li></ul><li>REACH & EXPONENTIAL GROWTH ON TWITTER<br />Growth: Twitter grew over 131% in Unique Users from February 2009 to March 2009 and is reaching approx. 23 Million Unique visitors in June 2009 (source: Compete)<br />Reach: Twitter passed the NY Times for unique visitors in April and is approaching level of traffic (source: Compete)<br />
  17. 17. WHO’S USING TWITTER? You might be surprised<br />
  18. 18. Why/How would I use it?<br /><ul><li> Brand: See what customers are saying, direct pulse on campaigns, CRM Tool, competitive analysis, news management, targeted leads, allows a brand to be human and authentic
  19. 19. Salesperson: See what is being said about brands, see how clients interact with customers, know about launches/news before public, competitive edge, COMMUNICATE
  20. 20. Agency: See what is being said about brand, direct pulse on campaigns
  21. 21. Blogger: Content distribution, separate community of followers & loyalists
  22. 22. Personal Use: Share those random thoughts, find like-minded people, personal brand, get your content out there </li></li></ul><li>Methods of engagement<br /><ul><li>@ – allows Twitter users to reply to a person’s tweet on one’s public Twitter feed
  23. 23. RT – (or Re-Tweet) allows users to share the best links, tweets, and gems they find from others while giving them credit
  24. 24. Direct Message – allows users to send private messages to those that are following them
  25. 25. # – (or Hashtag) allows users to identify tweets as a means of organizing them using monitoring tools such as Twitter’s Trending Topics</li></li></ul><li>Twitter tools to make life easier<br />
  26. 26. Twitter tools to make life easier<br />
  27. 27.<br /><br /><br />