The Great Lakes Humane Society held a Halloween fundraiser event called Harvest Moon Howl that featured a canine costume contest. The event was a partnership with Shady Lane Cellars and included wine tasting, live entertainment, appetizers, and time with shelter animals available for adoption. Attendees were asked for a $25 donation which covered the wine samples, glass, entertainment, and food. The proceeds went to support the Traverse City, Michigan animal shelter run by the Great Lakes Humane Society.