The document proposes an app called ScrapBlog that helps teenagers and travelers easily store and share photos and memories from their trips. It would allow users to create personalized digital scrapbooks with their photos, entries and locations plotted on a map. The team identifies the problem some people have with organizing large numbers of photos and proposes ScrapBlog as a solution to simplify the process of storing and remembering memories. Key features and interface mockups are presented, alongside discussion of technical feasibility, business models, competition and marketing strategies.

1. ScrapBlog
By
Team LogOn
Vanshika Saxena, Vickey Steed, Lily Roberts, Beth Owen and Sarah Lusty

2. Who: - Teenagers
- Travellers
- Gap year students
What: - Memories
- Sharing photos and moments
When: - Holidays
- Special events
Why: All memories are worth keeping
The 5 w’s
ScrapBlog
Team LogOn’s

3. Storing pictures and memories can be a long, lengthy
process:
• Downloading from your camera/other device
• Organising and sorting them into files on your computer
• Storing images
• Transferring large folders of pictures
However, if you don’t do this then you lose your memories
ScrapBlog
Team LogOn’s What specific problem do people encounter?

4. How can you remember and store all your memories easily?
ScrapBlog
Team LogOn’s Our Question

5. The problem:
- Storing and remembering photos
Current resolution:
- Keeping data in large files on your home computer
Problem with this resolution:
- Wastes time organising
- Takes up computer memory
Our key insight:
- The process of sorting photos will be simple
- Memories can be easily stored and shared
ScraBblog
Team LogOn’s Solving a problem

6. Team LogOn, is developing an app
to help teenagers going on travels, who struggle to remember
when photos were taken and storing them, to remember and
share all their adventures, holidays and travels
Our mini elevator pitch
ScrapBlog
Team LogOn’s

7. Our target audience:
-Late teens travelling on gap years
Users we interviewed:
-Two students (secondary school and university)
ScrapBlog
Team LogOn’s Our users

8. Competition:
- There are other companies existing in the market
- There are some reasonably well established apps
Why we are different:
- We believe our app is individual.
- It is an interactive book personal to each user which is simple to
use
ScrapBlog
Team LogOn’s Competition

9. ScrapBlog
Team LogOn’s
ESSENTIAL FEATURE
NON-ESSENTIAL FEATURE
UNFEASIBLE(TECH&DATA)
FEASIBLE(TECH&DATA)
(Image support)
Customisable themes
Photo editing/filters (image support)
Sharable Format
Upload for live viewing on social
networking sites
Customisable templates
Interactive support / Doodles and
stickers
Printouts
(Google?) Maps API
Sound support
Embedded videos (video support)
Animated features

10. ScrapBlog
Team LogOn’s

11. ScrapBlog
Team LogOn’s
Scrap Blog Full Mockup

12. ScrapBlog
Team LogOn’s

13. [Key wireframes 3/3]
ScrapBlog
Team LogOn’s

14. Things we require in our app:
-We require data from the user
-We would need a Google maps API
Our app is reasonably technically feasible, however, there are areas
that we may have to refine to make it fully functional.
ScrapBlog
Team LogOn’s

15. Option 1 Option 2
-We set up a free trial for the app.
-Fully functioning, however, limits the
number of pages created
-You can then later purchase the full app
-Our app will run off subscription
- The app is free to all users
- We gain sponsorship from a travel
company to fund the app
ScrapBlog
Team LogOn’s

16. Marketing ideas:
1 Social media
2 Sponsorship
3 advertisements
ScrapBlog
Team LogOn’s

17. App Design Mock-up
Our app inventor prototype
ScrapBlog
Team LogOn’s

18. An easy way to share
photos and memories
from your
adventures!
Share
personalised
books with
anyone,
anywhere…
Edit on-the-go by
adding entries…
Easy to
navigate…
Travel anywhere and
everywhere, and have
everything in one place…
Plot your
creations on a
world map!
An easy way to share
photos and memories
from your
adventures!