1. Audience research questionnaire results and conclusions

2. Question 1: Are you male or female? From looking at my results I realized that most of my target audience is female so this is who my magazine will be aimed at.

3. From analyzing my results I noticed that most of my target audience are aged between 16-25 so this is the age group my magazine will be aimed at. Question 2: How old are you?

4. Question 3: Do you prefer…? From my questionnaire and the results I realized that my magazine should include all of these variations of alternative/rock music so that my target audience will buy the magazine

5. Question 4: How often do you buy magazines? From looking at my results I have decided that the frequency of my magazine will be weekly as this is what my target audience are used to buying, so my magazine can replace the magazine that they buy weekly.

6. Question 7: What colors make you think of rock? From looking on my questionnaires I realized that the colors that made people think of rock the most were red and black, so I will be using these for my color scheme throughout my magazine.

7. Question 9: How much would you be willing to pay? From looking at my questionnaire results I feel that my magazine should be 2.50 as this is the lower end of what my target audience are willing to pay.

8. Question 10: Do you go to gigs? Due to the fact that most of my target audience have attended a gig, will mean that live reviews and a gig guide will be ideal and of interest to them.

10. From my results I found out that most people download their music so for some issues we can give away free download vouchers for music instead of a free CD as it is what the target audience would prefer Question 12: Do you buy music physically or download it?