Technical sheet supply chain cellulose wadding

1. WP2 : Identification des filières et des réseaux de professionnels
TECHNICAL SHEET MICRO- LOCAL SUPPLY CHAIN NATURAL
MATERIAL
1. SUPPLY STRUCTURING
Can we find the material on the
territory?
 Yes
o In what form?
Cellulose wadding is conditioned in polyethylene bag of 10 kg, 12.5 kg, 14 kg.
Available in pallets of 21/24/35/40 bags
o How is it conditioned?
There is one single processing plant in Brittany. It is located in St Martin des Champs
near Morlaix. It supplies Brittany. It produces cellulose wadding which is marketed
and labelled by ISOCELL France. It was created in 2010.
This processing plant is called CELLAOUATE. It is a SAS company (simplified joint
stock company).
Cellulose wadding is made from recycled paper collected by more than 300 local
associations including an ESAT called ‘Les Genêts d’Or’ (a specialized institution for
assistance through work) Newspapers come from the town of Morlaix and the
Department of Finistère.
Objective of the technical sheet :
 Analyse whether there is a micro
local supply chain or not,
 Identify potential constraints that
could hamper the development of
the use of targeted natural material
CONCERNED MATERIAL :
 EARTH
 STRAW
 HEMP
 CELLULOSE WADDING
 WOOD
GEOGRAPHICAL SPACE
 BRITTANY
 CORNWALL
 DEVON

2. WP2 : Identification des filières et des réseaux de professionnels
They are then sorted and processed by the ESAT (a specialized institution for
assistance through work).
Marketing is done via ISOCELL brand name which complies with the
Regulatory/Implementation Technical Document issued by the CSTB (Scientific and
Technical Building Centre) and is certified at European level.
 No
Can we estimate the production capacity?
 Yes : 5000 to 10 000 tons per year
 No
.
Is there a natural material supply-chain organization?
 Yes
o Name of the structure : ECIMA - cellulose wadding manufacturers
o How many members?: 5 European companies
 No
o If not, is there a kind of working in network?
 Yes
 Name of the structure
How many members?
 No
Who purchase the materials?
Craftsmen, building professionals, training organizations, self-employed workers, self-
builders...
Is there a collective organisation to pool the purchase of materials (ex:
cooperatives, etc.)?
300 associations collect newspapers: the ESAT ‘Les Genêts d’or’, parents’
associations in Finistère schools, also a tight partnership with the local newspaper "Le
Télégramme".
Are there incentives to favour the development of production capacity of
companies?

3. WP2 : Identification des filières et des réseaux de professionnels
 Attractive territorial support schemes for projects involving the material
 Support for tangible and intangible investments
 Existence of specialized consulting firms?
Are there research actions locally on the specific supply chain?
Are there organized links with businesses?
2. LINKS WITHIN THE VALUE CHAIN
What are the trades/engineering/companies and stakeholders related/linked to
the material involved?
Material supply stores
Artisans and insulation professionals
Trainers
Communities
one ESAT (a specialized institution for assistance through work)
Associations
The local press
The ISOCELL company, the technical partner
Is there an economic monitoring on the supply chain?
Yes, via ECIMA organization (European Cellulose insulation manufacturers
association)
Is there a label or a project of label on the concerned natural material?
Yes via ISOCELL brand that provides technical advice needed for marketing.
3. STIMULATING DEMAND
Is there a control policy on the origin and quality of used natural material?

4. WP2 : Identification des filières et des réseaux de professionnels
Yes
It is controlled by CELLAOUATE through contracts with associations that collect the
material.
Cellulose wadding produced must meet the requirements of the regulatory technical
document No. 20 / 13-289 for the European Technical Agreement ETA-06/0076
Is there an institutional and public communication to favour the use of natural
material in building on the territory?
Particularly through social, environmentally-friendly and economic exemplarity of the
firm.
Are there reference houses/buildings on the territory?
Yes
Are there incentive measures such as specific tax exemption?
No.
In France, insulating work carried out by professionals lead to specific aid through the
RGE certification (Acknowledged by the Grenelle Environment Forum).